Pengaruh Brand Awareness dan Influencer Tasya Farasya terhadap Brand Trust Produk Skintific

Maria Cindy Tania; Santi Delliana; Dani Vardiansyah

doi:10.53008/kalbisiana.v10i1.3107

Maria Cindy Tania Institute Teknologi dan Bisnis Kalbis
Santi Delliana Universitas Kalbis
Dani Vardiansyah Universitas Esa Unggul

DOI: https://doi.org/10.53008/kalbisiana.v10i1.3107

Keywords: brand awareness, brand trust, influencer, quantitative

Abstract

Brand trust is an important thing that the company must pursue. This is because brand
trust is closely related to the company's existence. This research was conducted aiming to find out
whether there is influence of Brand Awareness and influencer Tasya Farasya on Brand Trust of
SKINTIFIC Products. Researchers refer to the theory of communication persuasion matrix to
analyze the concept. The method used in this research is quantitative with explanatory research.
Technique The sample in this study was calculated using purposive sampling. The results of this
study indicate that brand awareness and influencer Tasya Farasya has a positive and significant
effect on brand trust. The independent variable simultaneously influences the dependent variable by
81.9%.

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