STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit. Diterbitkan 2 kali setahun, Maret dan September
Research and Community Service UNIVERSITAS KALBIS
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT SISWA DALAM MEMILIH SMKS 1 JAKARTA
This study aims to determine and analyze the factors that influence students' interest in the decision to choose a school at SMKS 1 Jakarta (case study at SMKS 1 Jakarta). This study is a quantitative study that aims to analyze the factors that influence interest in the decision to choose a school at SMKS 1 Jakarta. The population of the study was 204 respondents among SMKS 1 Jakarta students. The data collection method is quantitative, with technical analysis using confirmatory factor analysis (CFA). The results of the study showed that there were 11 factors formed from 7 variables that had been analyzed; these were the main factors formed in the analysis. In this case, schools can develop socialization activities, motivation regarding SMKS 1 Jakarta, majors, and information from the school environment, as well as support from the family environment, which will lead children to become enthusiastic and confident individuals to be able to have great motivation to learn, and a great deal of interest will also arise for students to be able to make decisions to choose at SMKS 1 Jakarta.
Factor Analysis, Confirmatory Factor Analysis (CFA), Student Interest, and Student Choice Decisions.
Laundry Majapahit: Pemanfaatan Scripted User Generated Content sebagai Strategi Komunikasi Pemasaran Rinso di TikTok
This study aims to analyze the use of scripted user generated content as Rinso’s digital marketing communication strategy through the Laundry Majapahit content on TikTok and to examine the storytelling strategies used to convey brand messages and build audience engagement. This study employed a qualitative approach with a case study design and qualitative content analysis. Data were collected through an interview with a key informant from Unilever Indonesia, observation of 19 TikTok posts from the @yatimajapahit account uploaded from October 18 to November 2, 2025, and analysis of audience comments. The findings show that Laundry Majapahit operates as scripted user generated content through a fictional account, the persona of Bu Yati, creator participation, comment responses, and a low-cost manual laundry gimmick. This strategy creates an organic impression, encourages viral marketing, expands electronic word of mouth, and strengthens brand engagement through storytelling and soft selling.
gimmick content, rinso, scripted user generated content, tiktok, viral marketing
Pengaruh Social Media Marketing, Brand Image, dan E-WOM terhadap Keputusan Pembelian Produk The Body Shop
This study aims to explore the impact of social media marketing, brand image, and E-WOM on consumer purchasing decisions for The Body Shop products in Bekasi City. The methodology applied is a quantitative approach with a descriptive and causal research design. Data was collected through a questionnaire distributed to 180 respondents residing in Bekasi City who had purchased The Body Shop products and followed the brand's official social media accounts. Data analysis was conducted using IBM SPSS 27 statistical software, including validity and reliability tests, as well as tests of classical assumptions. The results indicate that all independent variables collectively have a significant influence on consumer purchasing decisions, with brand image being the most influential factor. The R² value of 0.543 indicates that 54.3% of the variation in purchasing decisions can be explained by this model, while the remainder is influenced by other variables not examined in this study.
social media marketing, brand image, e-wom, purchasing decisions
Peranan Staff Pastry Dalam Membuat Produk Sweet Bread Untuk Kepuasan Pelanggan Di Hotel Sahid Jaya
This study examines the role of pastry staff in producing quality Sweet Bread and its influence on guest satisfaction at Hotel Grand Sahid Jaya. Using a descriptive qualitative design, data were gathered through six months of field practicum, participant observation, SOP and document review, interviews with pastry personnel and supervisors. The research positions Sweet Bread as a strategic hospitality product connecting technical craftsmanship, hygiene. Findings reveal four main quality drivers: careful raw-material and FIFO rotation, precise control of mixing through baking processes, adequate and well-maintained equipment, and strict food-safety practices. Operational constraints such as ingredient shortages, limited baking capacity, temperature variability, and labeling lapses were found to reduce consistency and increase waste. Human and managerial factors—including staff competence, teamwork, supervision, and creative presentation—significantly shape product reliability and guest perception. Strengthening SOP compliance, training, and quality audits enhances satisfaction and brand reputation
pastry staff, Sweet Bread quality, guest satisfaction, hospitality operations, food safety management
Pengaruh Pemberian Flavor Pada Produk Minuman Kopi Terhadap Kepuasan Pelanggan Di Eighteen Coffee Jakarta
This study examines how adding flavors (vanilla, butterscotch, palm sugar) to espresso‑based beverages affects customer satisfaction at Eighteen Coffee Jakarta. Drawing on a short survey of 50 customers, field observations, brief interviews, and limited recipe trials, we describe perceived taste balance, aroma, and texture as key drivers of satisfaction among 20–35‑year‑old customers. Original Oat Baby Latte (oat milk, butterscotch, vanilla) was favored for its smoothness but considered “too light” by some; Craft Latte Palm Sugar (palm sugar, robusta espresso) pleased those preferring stronger profiles yet was sometimes “too sweet.” A modified Craft Latte (arabica espresso with vanilla and butterscotch) received the most positive responses for balanced sweetness, cleaner aftertaste, and “premium” aroma. We discuss implications for flavor development, recipe standardization, and barista training to improve consistency and loyalty.
aroma, butterscotch, flavor, customer satisfaction, arabica coffee, vanilla
Peranan Room Attendant Dalam Make Up Room Untuk Meningkatkan Kepuasan Tamu Di Hotel Des Indes
This study examines the role of room attendants in performing make-up room procedures and their impact on guest satisfaction at Hotel Des Indes Menteng. Using hospitality service theory and hotel operational standards, the research explores how room attendant knowledge, technical skills, interpersonal behavior, and adherence to Standard Operating Procedures (SOPs) influence perceived room quality and guest experience. A descriptive qualitative approach was employed through six months of fieldwork (June–December 2021), including literature review, participant observation in the housekeeping department, and interviews with room attendants and supervisors. The findings indicate that accurate technical execution, consistent SOP implementation, and courteous interpersonal behavior significantly enhance guest comfort, hygiene perception, and service reliability. However, inconsistent SOP enforcement, limited chemical-handling knowledge, variable inspections, and insufficient continuous training were identified as constraints. The study recommends structured training, strengthened supervision, SOP reinforcement, and performance monitoring to improve housekeeping quality and guest satisfaction.
Room attendant, Make-up room, Guest satisfaction, Housekeeping SOP, Hotel service quality
Pengaruh Desain Produk dan Persepsi Harga Terhadap Keputusan Pembelian di Toko Global Batik
This study aims to analyze the influence of product design and price perception on purchase decisions at Toko Global Batik. A quantitative approach was employed, using purposive sampling techniques involving 100 respondents. Data were collected through questionnaires and analyzed using simple and multiple linear regression methods. The findings indicate that product design has a significant influence on purchase decisions. An attractive and trend-appropriate design can enhance consumer interest and add value to batik products. Furthermore, price perception also has a significant positive effect on purchase decisions. Consumers tend to choose products that are perceived to offer a balance between price and quality, making competitive pricing strategies a crucial factor in attracting customers. Simultaneously, product design and price perception contribute significantly to purchase decisions, highlighting their critical role in enhancing product appeal and customer satisfaction. The practical implications of this study for business practitioners emphasize the importance of continuous innovation in product design that aligns with market preferences and the implementation of competitive pricing strategies that suit consumers' purchasing power. These efforts are essential to expanding market reach and maintaining customer loyalty.
Product Design, Price Perception, Purchasing Decisions
Variabel Determinan Terhadap Use Behaviour Shopee Paylater Pada Kalangan Gen Z Dimoderasi Dengan Jenis Kelamin
The era of digitalization has significantly transformed consumer shopping behavior, with digital financial technology emerging as the fastest-growing digital service sector in Indonesia. One of the most rapidly expanding services within this sector is the paylater service, which allows for deferred payment to be settled at a future date. This research investigates the factors influencing the adoption and use behavior of one of the largest paylater services in Indoneisa, Shopee Paylater among Generation Z, using the Extended Unified Theory of Acceptance and Use of Technology (UTAUT) model as the foundation of this reserach. This study identifies key factors such as hedonic motivation, facilitating conditions, behavioral intention, and use behavior, with gender as a moderating variable. The objective is to provide insights into Gen Z consumers' behavior in adopting Shopee Paylater, aiding service providers in understanding, adjusting, and optimizing their products towards this demographic.
Paylater Service, Shopee Paylater, Gen Z, Consumer Behaviour
Pengaruh Social Media Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Di Toko Eldra Pratama Melalui Minat Sebagai Variabel Intervening
The purpose of this study is to determine the influence of social media marketing, product quality on purchasing decisions through interest as an intervening in Eldra Pratama stores. This study used validity tests, reliability tests, multiple linear regression tests and hypothesis tests both partial and simultaneous with the help of the SPSS version 22. A sample of 122 respondents was taken. The study used a quantitative approach with purposive sampling techniques. Data collection was done by distributing questionnaires using the Likert scale to measure each statement. The results showed that there was a positive and significant influence between social media marketing, product quality and purchasing decisions through interest as an intervention in the Eldra Pratama store.
Social Media Marketing, Product Quality, Purchase Decision, Interest.
Usulan Strategi Peningkatan Aspek Aksesbilitas Guna Mempermudah Proses Interview Dengan Pelamar Disabilitas Tunarungu
Currently, many companies do not know about the Deaf disability and do not understand how to implement recruitment procedure for Deaf workers. Because it is difficult to get work everywhere and because of the lack of knowledge regarding the recruitment process for works with disabilities. The aim of this research is to improve strategies for improving accessibility aspects to facilitate the interview process with Deaf applicants. This research was carried out using the Nvivo application using a qualitative approach to interview transcript data so that the results could be known after carrying out interviews with six people. However, the findings concluded that various companies did not provide knowledge or awareness of Deaf disabilities, so they did not seek information about people with disabilities, including Deaf disabilities, which made the interview process with Deaf candidates less smooth.
Deaf Disability, Recruitment, Strategy, Accessibility Aspects, Interview, Nvivo, Science and Awareness.
Menavigasi Kompleksitas: Strategi Untuk Mencapai Target Produksi Overburden - Pembelajaran Dari PT.XYZ
Penelitian ini menyelidiki strategi pencapaian target produksi overburden pada kontraktor pertambangan batubara, PT XYZ. perusahaan ini menghadapi tantangan dalam mencapai target produksi overburden di salah satu lokasi operasionalnya. Penelitian ini mengadopsi pendekatan kualitatif, menggunakan metode observasi dan wawancara mendalam dengan informan dengan kualifikasi khusus dan berbagai latar belakang di industri pertambangan. Pendekatan strategis dalam penelitian ini mengikuti kerangka konsep Fred David, dengan tujuan membantu mengukur ulang strategi perusahaan untuk mencapai target produksinya. Melalui metode pengumpulan data kualitatif, termasuk observasi dan wawancara mendalam, penelitian ini mengeksplorasi nuansa tantangan produksi overburden. Perspektif informan, mulai dari peran manajerial hingga keahlian teknis, memberikan wawasan berharga tentang kompleksitas industri pertambangan. Dengan menggunakan teknik analisis kualitatif, penelitian ini berhasil mengidentifikasi faktor-faktor kunci yang berkontribusi pada ketidakcapaian target produksi overburden. Hasil penelitian ini memberikan rekomendasi yang diimplementasikan untuk PT XYZ untuk mengatur ulang strateginya, mengatasi ketidakefisienan operasional, dan pada akhirnya meningkatkan kemampuannya mencapai target produksi overburden.
Pertambangan, Strategi, Bisnis, Fred David
Variabel Yang Mempengaruhi Penggunaan Bank Digital Melalui Behavioral Intention
This research aims to determine the factors that influence a person's use of Digital Banks. The indicators used in this research are Perceived Ease of Use (POEU), Performance Expectancy (PE), Facilitating Condition (FC), Behavioural Intention (BI) as an intervening variable, and Use Intention (UI). This research uses a quantitative research approach using data collection methods by filling out online questionnaires from 150 sources who have used Digital Bank. Using the SEM (Structural Equation Mode) analysis method produces a test that Performance Expectancy, Facilitating Conditions have a direct and indirect influence on Use Intention, however perceived Ease of Use does not have a direct or indirect influence by showing a value of -2.550 and -0.657 in the model analysis testing that has been carried out. This negative value shows that the Perceived Ease of Use variable does not influence using Digital Bank. In utilizing digital banking services, a person's habits can be directly and significantly influenced by performance expectations.
Digital Bank, Perceived Ease of Use, Performance Expectancy, Facilitating Condition, Behavioural Intention, Use Intention.
Pengaruh Digital Marketing Dan Customer Experience Terhadap Keputusan Orang Tua Memilih Sekolah XYZ
Intense competition among schools during the enrollment period for new students is experienced by XYZ School, specifically SMP Katolik within the XYZ Association located in Koja, North Jakarta. This competition is evidenced by the trend of new student registrations towards the end of the enrollment period. It compels XYZ School to increase the number of new student admissions through the influence of Digital marketing and Customer experience, aiming to stimulate parents' interest in decision-making. The objective of this research is to analyze the impact of Digital marketing and Customer experience on influencing parents' interest in decision-making. The study population comprises 318 student’s parents. This research is quantitative, employing inferential statistical analysis and descriptive statistics. The results indicate that Digital marketing does not have a significant influence on parents' interest in registering their children at SMP XYZ, with direct and indirect impact values of 0.06 and 0.03, respectively. Conversely, Customer experience significantly influences parents' interest in deciding to enroll their children at SMP XYZ, with direct and indirect impacts of 0.33 and 0.57, respectively. Therefore, the school can establish a dedicated digital marketing division with research and development teams on creating compelling enrollment content.
Digital Marketing, Customer Experience, Customer’s Interest, Decision Making
Pengaruh Kualitas E-Ticketing, Harga Dan Attraction Terhadap Kepuasan Konsumen Di Dunia Fantasi Jakarta Utara
This research aims to determine whether the quality of e-ticketing, price and attraction affect consumer satisfaction at Dunia Fantasi, North Jakarta. An associative quantitative approach was used, which involved analyzing the relationship between two variables through the distribution of questionnaires to 115 respondents who were consumers who had purchased tickets to Dunia Fantasi North Jakarta. This research includes validity testing, reliability testing, classical assumption testing, main testing and hypothesis testing. The sampling method used was non-probability using a purposive sampling method. Researchers processed the data using SPSS 22. The survey distributed by the author was a questionnaire using Google from to 115 respondents online. Based on the hypothesis in the t test, overall e-ticketing quality, price and attraction together have a significant influence on consumer satisfaction.
E-Ticketing Quality, Price, Attraction, Consumer Satisfaction.
Pengaruh Kualitas Layanan Citra Merek terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan di Nagadigit
This study aims to identify the effect of service quality & brand image on customer loyalty through Nagadigit customer satisfaction. This study uses a quantitative method using SPSS. This research technique uses survey research techniques with online questionnaire distribution data collection methods. The sampling technique used was the Slovin technique with 94 respondents. This study uses validity, reliability, classical assumptions and hypotheses. In the hypothesis test, the results of the path analysis test conducted show that the effect of service quality (X1) and brand image (X2) on customer loyalty (Z) through customer satisfaction (Y) has a smaller coefficient when compared to the effect of service quality (X1) and brand image (X2) on customer loyalty (Z) directly, so that customer satisfaction (Y) cannot be an intervening variable between service quality (X1) and brand image (X2) on customer loyalty (Z).
Brand Image, Customer Loyalty, Customer Satisfaction, Service Quality
Pengaruh Jumlah Produk Tayang, Letak Geografis dan Jumlah Penyedia terhadap Transaksi pada Platform Marketplace XYZ
This study examines the influence of the number of displayed products, geographical location, and number of providers on transactions in the Platform Marketplace XYZ. Using documentation method, data from 2020 to 2022 were analyzed in depth. The results of descriptive analysis show a growth trend in the number of displayed products, providers, and transactions on the platform. Gorontalo province emerged as the region with the highest transaction value. This research provides insights into the factors affecting e-commerce transactions in Indonesia, particularly on the Platform Marketplace XYZ, and offers valuable insights for the development of more effective marketing strategies. It is hoped that the findings of this study can serve as a reference for other researchers in the field of e-commerce.
E-commerce, Marketplace Platform XYZ, Transactions, Geographical Location, Marketing Strategies.
Strategi Pengembangan Produk Baru Sel Punca: Studi Kasus di PT Bifarma Adiluhung (Regenic)
The development of health technology driving the development of regenerative medicine such as cell therapy faces many challenges including during clinical trials for Covid-19 patients. This research aims to analyze the stem cells’s product development concepts related to Resource-based view and Stage-gate model, including appropriate development to minimize failure, as well as analyzing development challenges. Qualitative data was obtained from literature, observation and in-depth interviews with informants from the industrial, hospital and regulatory sectors in a semi-structured pattern. Analysis using N-Vivo produced seven themes, including development concept, strategy to minimize failure, and the development’s challenges. It was found that QbD principles were followed, but trial failure still occurs resulted from the un-focus gate in the Stage-gate model perspective, less RND organizing and firm capability. Broad differentiation strategy supported by continuous innovation and costs focus are important in business sustainability to overcome challenges involving managing and organizing firm’s resources to create valuable, rare, inimitable, non-substitutable resources and capabilities.
Product Development, Resource-Based View, Stage-Gate Model, Stem Cell, Strategy.
Pengaruh Profitabilitas, Likuiditas, dan Struktur Aset Terhadap Kebijakan Hutang Pada Perusahaan Sektor Industrial
The strategy in determining a company’s debt policy must be considered wisely to avoid the risk of bankruptcy in the future. The purpose of this research is to determine the influence of profitability, liquidity, and asset structure on company debt policy. This research use quantitative methods with purposive sampling criteria as the basis for selecting data samples. The data collection method in this research uses observation of published financial report. The number of samples in this research was 66 sample obtained from 16 industrial sector companies listed on the Indonesia Stock Exchange. Later, the data will be processed with IBM SPSS Statistics 23 software as a useful program to assist writers in processing various data. The result of this research show that profitability has a negative and significant influence on debt policy, liquidity also has a negative and significant influence on debt policy, while asset structure apparently does not have a significant influence on debt policy.
Profitability, Liquidity, Asset Structure, Debt Policy, Industrial Companies.
Pengaruh Kualitas Layanan, Citra Merek Dan Persepsi Harga Terhadap Minat Pembelian Ulang Pada Produk Golden Lamian
The purpose of this study is to ascertain whether service quality, brand image, and consumer perceptions of pricing, affect consumers' intentions to repurchase Golden Lamian goods. Consumers of these products who responded to a survey were asked for information. The link between the independent factors (brand image, pricing perception, and service quality) and the dependent variable (repurchase intention) was investigated using multiple linear regression analysis. The study's conclusions show that repurchase intention is highly influenced by pricing perception, brand image, and service quality. The management implications of these results can help businesses improve their customer service and marketing plans to win over more customers to Golden Lamian products.
Brand Image, Brand Trust, Consumer Satisfaction, Consumer Loyalty
Pengaruh SPIP, Motivasi Kerja, Dan Sistem Manajemen Iuran Terintegrasi (Simanis) Sebagai Pemoderasi Terhadap Kinerja PTT Telecollecting BPJS Kesehatan
Penelitian ini bertujuan untuk menganalisis pengaruh Sistem Pengendalian Intern Pemerintah (SPIP), Motivasi Kerja, dan tambahan variabel moderasi yaitu Sistem Manajemen Iuran Terintegrasi (SIMANIS) terhadap Kinerja Pegawai Tidak Tetap (PTT) Telecollecting. Metode penelitian yang digunakan adalah penelitian kuantitatif yang menggunakan IBM SPSS 26.0 Statistic For Windows 10 dengan menggunakan analisis regresi berganda dengan melakukan pengujian koefisien determinasi, uji t, dan uji F. Lalu, uji regresi moderasi dengan membandingkan nilai koefisien determinasi sebelum dan sesudah adanya variabel moderasi. Data yang digunakan adalah data primer dari hasil kuesioner yang diisi oleh 202 responden yaitu PTT Telecollecting dan data primer dari hasil wawancara dengan PTT Telecollecting dan Peserta BPJS Kesehatan. Hasil penelitian ini menunjukkan bahwa Sistem Pengendalian Intern Pemerintah (SPIP) dan Motivasi Kerja secara parsial berpengaruh positif dan signifikan terhadap Kinerja PTT Telecollecting. Lalu, SIMANIS mampu memperkuat pengaruh variabel SPIP dan Motivasi Kerja terhadap Kinerja PTT Telecollecting. Motivasi Kerja, PTT Telecollecting, SIMANIS, SPIP, Kinerja
Motivasi Kerja, PTT Telecollecting, SIMANIS, SPIP, Kinerja
Pengaruh Kualitas Produk Dan Inovasi Produk Terhadap Keputusan Pembelian Sepatu Compass Pada Mahasiswa Di Jakarta
A product is anything that can be offered to a market for attention, acquisition, use, or consumption that can satisfy a consumer want or need. The problem in this research is to determine purchasing decisions in the shoe industry, especially Compass shoes. For this reason, the method chosen in this research is quantitative with the help of surveys carried out in the data collection process. The results of this research reveal that: (1) there is a positive and significant influence between the product quality variable on the decision to purchase Compass shoes among students in Jakarta, (2) there is a positive and significant influence between the product innovation variable on the decision to purchase Compass shoes among students in Jakarta, (3) there is a positive and significant influence jointly between product quality and product innovation variables on the decision to purchase Compass shoes among students in Jakarta.
product quality, product innovation, buying decision
Pengaruh Social Media Marketing, Product Knowledge terhadap Keputusan Pembelian Ramen melalui Minat Sebagai Variabel Intervening
This study aims to determine the effect of social media marketing and product knowledge on purchase decisions of mika ramen kari with purchase intention as an intervening variable. There are four variables in this study, namely social media marketing, product knowledge, purchase decisions and purchase intention. This study uses quantitative methods using purposive sampling technique which is part of non-probability sampling. The questionnaire was distributed using google form with a sample of 180 respondents who were people who knew and had consumed mika ramen kari. The tests used in this research are validity test, reliability test, classical assumption test, hypothesis test and path analysis test. The results showed that the variables of social media marketing and product knowledge had an effect on purchasing decisions and buying interest. But the buying interest variable as an intervening variable does not mediate between the independent variable and the dependent variable.
social media marketing, product knowledge, purchase decision, purchase intention.
Pengaruh Kualitas Produk, Promosi dan Harga Terhadap Keputusan Pembelian Produk Lacoco en Nature
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</w:LatentStyles> </xml><![endif]--><!-- [if gte mso 10]> <![endif]--> This study aims to determine the effect of product quality, promotion and price on purchasing decisions for Lacoco en Nature products. This study uses a quantitative approach. The sampling technique was purposive sampling through distributing questionnaires to 165 who had seen the content of local skincare brand Tiktok, and had used Lacoco en Nature stain or scar removal products. Data processing techniques in this study using multiple linear regression test. The results of the study indicate that product quality affects purchasing decisions, promotions affect purchasing decisions, and price affects purchasing decisions.
quality product, promotion, price, purchase decisions
Pengaruh Profitabilitas, Likuiditas, dan Kebijakan Dividen Terhadap Nilai Perusahaan Pada Perusahaan Healthcare Di BEI
This study aims to determine the effect of profitability, liquidity, and dividend policy on firm value in healthcare sector companies listed on the Indonesia Stock Exchange for the 2017-2020 period. The sampling technique used purposive sampling and obtained a sample of 14 companies. This study uses quantitative methods with multiple regression analysis on panel data, namely classical assumption test, model feasibility test and hypothesis testing. The results show that: 1) profitability has no effect on firm value, 2) liquidity has no effect on firm value, 3) dividend policy affects firm value, 4) profitability, liquidity, and dividend policy simultaneously affect firm value.
dividend policy, firm value, liquidity, profitability
Pengaruh Likuiditas, Solvabilitas dan Aktivitas terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Intervening
The purpose of the study was to determine the effect of liquidity, solvency and activity on firm value with profitability as intervening variables. The research population is the food and beverage companies listed on the IDX in 2016-2020. This study use quantitative methods with secondary data obtained from financial statements and use panel data. There are 23 samples from purposive sampling technique. The data analysis method is multiple regression analysis and path analysis. The results showed: liquidity have no effect on firm value, solvency have an effect on firm value, activities have an effect on firm value, liquidity have a significant effect on profitability, solvency have no effect on profitability, activity have a significant effect on profitability, profitability have an effect on firm value, profitability can mediate liquidity on firm value, profitability is not able to mediate solvency on firm value, and profitability can mediate activity on firm value.
activity, firm value, liquidity, profitability, solvency
Pengaruh Kualitas Produk, Content Marketing, Customer Engagement, dan Harga terhadap Keputusan Pembelian UMKM Zisallection
This study aims to determine the effect of product quality, content marketing, customer engagement and price on purchasing decisions of MSMEs Zisallection in Jabodetabek. This study uses quantitative methods and nonprobability sampling technique with purposive sampling method. The sample used 230 female respondents who had bought and followed Zisallection on Instagram. The analyzing technique of this research includes validity test, reliability test, classical assumption test, and hypothesis testing. The results showed that product quality has an effect on purchasing decisions, content marketing has an effect on purchasing decisions, customer engagement has an effect on purchasing decisions, and price has an effect on purchasing decisions. Product quality, content marketing, customer engagement, and price simultaneously effect on purchasing decisions.
Faktor–Faktor Yang Mempengaruhi Abnormal return Saham Pada Kinerja Jangka Panjang Penawaran Umum Perdana
Studi ini berencana untuk memutuskan dampak Magnitude of undervaluing, Benhmark, Uang yang dikumpulkan, Harga pasar, ukuran perusahaan, usia perusahaan terhadap keuntungan saham aneh dari pameran penjualan pertama saham yang ditarik keluar. Fakta kecocokan langkah-langkah tersebut menjadikan model yang digunakan oleh para ilmuwan adalah teknik pengujian purposive, sehingga melalui 157 organisasi yang tercatat memimpin kontribusi publik mulai periode 2010 2019, dipilih 121 organisasi. Pemrograman SPSS 24 digunakan oleh para analis untuk memecah informasi menggunakan banyak kekambuhan langsung. Konsekuensi dari tinjauan masuk akal bahwa ukuran undervaluing, uang tunai yang dikumpulkan, harga pasar mempengaruhi pengembalian yang tidak biasa. Tolok ukur, ukuran perusahaan, usia perusahaan mempengaruhi pengembalian yang aneh.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen Sepatu Sepakbola Nike di Jakarta Timur
This study aimst determine whether there is an influence between Brand Image and Product Quality on Consumer Satisfaction of Nike soccer shoes in East Jakarta. This study uses aquantitative method approach through a surveyy of 130 Nike soccer shoes users. The sampling method is non-probability sampling with purposive sampling type with the number of respondents 130 respondents,the data collection technique is a questionnaire. Thedata processing method uses linear regression analysis with the help of SPSS version 25 program. The results of this study conclude that Brand Image and Product Quality have a simultaneous and significant effect on Consumer Satisfaction.
brand image, product quality, consumer satisfaction, shoe products
Analisis Pembelajaran Elektronik Dan Pola Pikir Tumbuh Kembang Pada Ketangkasan Karyawan Serta Dosen STIE PBM
This study aims to determine the effect of e-learning and growth mindset to workforce agility at Insurance Company XYZ. This study using qualitative approach as well as observation and interview to collect data and information about the problems that might be happen. This study conducted interviews with 5 persons who are the employees of Insurance Company XYZ.In this study it was found that there were various positive and negative impacts. Even tho, the results of this study show that e-learning and growth mindset have an effect on workforce agility at Insurance Company XYZ. Therefore, the researcher give the suggestion for Insurance Company XYZ is to always empower, motivate and provide moral support for the employees to be able to provide the best for the company and not give up easily at work.
E-learning, Growth Mindset, Workforce Agility
Pengaruh Pelatihan Dan Budaya Kaizen Terhadap Kinerja Karyawan Di PT. Bank Central Asia, Tbk. Cabang Kelapa Gading Raya
This study aims to determine the effect of training and kaizen culture on employee performance at PT Bank Central Asia, Tbk Kelapa Gading Raya Branch. Field research methods with a type of quantitative approach. The employee population is 45 people and the sample taken is 45 people using the Non Probability Sampling technique. Data processing uses multiple linear regression using SPSS Version 25 software. The results of this study conclude that there is a significant influence between training on employee performance and kaizen culture on employee performance and simultaneously have a positive influence on employee performance.
training, kaizen culture, employee performance