STREAMING
type: channel
description: STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit. Diterbitkan 2 kali setahun, Maret dan September
publisher: Research and Community Service UNIVERSITAS KALBIS
language: en
publication name: STREAMING
issn: 2988-2435
items: Faktor-Faktor Yang Mempengaruhi Minat Siswa Dalam Memilih SMKS 1 Jakarta
items: Pengaruh Cashback Dan Gratis Ongkir Terhadap Impulse Buying Melalui Brand Image Produk Parfum HMNS Pada Platform Shopee
items: Laundry Majapahit: Pemanfaatan Scripted User Generated Content sebagai Strategi Komunikasi Pemasaran Rinso di TikTok
items: Pengaruh Persepsi Harga Dan Persepsi Kualitas Terhadap Loyalitas Pelanggan Ojek Online “XYZ” Dengan Variabel Mediasi Kepuasan Dan Kepercayaan Pelanggan
items: https://ojs.kalbis.ac.id/index.php/streaming/article/view/5125
items: Pengaruh Reference Group, Reasonable Price, Dan Perceived Usefulness Terhadap Online Purchase Intention Produk Ipad
items: Strategi Komunikasi Pemasaran Digital Event JPJR Belitung Timur Melalui Pemanfaatan Media Instagram
items: Analisis Persepsi Atas Kualitas, Ketersediaan, Harga Citra Merk Terhadap Kepuasaan Pelanggan Dan Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Kembali Produk Obat Herbal XYZ
items: Pengaruh Persepsi Atas Nomor Izin Edar BPOM, Label Halal, Kualitas Produk, Harga Terhadap Kepercayaan Pelanggan & Persepsi Nilai Pelanggan Serta Dampaknya Pada Minat Beli Kosmetik Import
items: Pengaruh Persepsi Harga, Kualitas Produk, Dan Proses Transaksi Terhadap Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Ulang Melalui Social Media Dan E-Commerce
items: Pengaruh Persepsi Kualitas Dan Promosi Terhadap Kepuasan Pelanggan Serta Dampaknya Pada Loyalitas Pelanggan Donat XYZ Cabang Mal Kelapa Gading
items: Pengaruh Kualitas Produk, E-Service Quality Dan Online Customer Reviews Terhadap Minat Beli Yellow Fit Kitchen
items: Pengaruh Store Atmosphere, Lokasi Dan Variasi Menu Terhadap Keputusan Pembelian
items: Pengaruh Social Media Marketing, dan Kualitas Produk Terhadap Minat Pembelian di Riders and Rules
items: https://ojs.kalbis.ac.id/index.php/streaming/article/view/5101
items: Pengaruh Social Media Marketing, Brand Image, dan E-WOM terhadap Keputusan Pembelian Produk The Body Shop
items: Pengaruh E-Service Quality, Product Quality, Dan Perceived Enjoyment Terhadap Repurchase Intention CGV Cinemas
items: Pengaruh Meta Ads Terhadap Purchase Intention Produk Sgrow Melalui Customer Engagement Dan Brand Awareness
items: Pengaruh Kualitas Produk, Harga, Distribusi, Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan PT.XYZ
items: Pengaruh Rating, Review Online, dan Harga terhadap Keputusan Pembelian pada Official Store Xiaomi di Tokopedia
items: Peranan Staff Pastry Dalam Membuat Produk Sweet Bread Untuk Kepuasan Pelanggan Di Hotel Sahid Jaya
items: Pengaruh Pemberian Flavor Pada Produk Minuman Kopi Terhadap Kepuasan Pelanggan Di Eighteen Coffee Jakarta
items: Peranan Room Attendant Dalam Make Up Room Untuk Meningkatkan Kepuasan Tamu Di Hotel Des Indes
items: Pengaruh Desain Produk dan Persepsi Harga Terhadap Keputusan Pembelian di Toko Global Batik
items: Variabel Determinan Terhadap Use Behaviour Shopee Paylater Pada Kalangan Gen Z Dimoderasi Dengan Jenis Kelamin
items: Pengaruh Social Media Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Di Toko Eldra Pratama Melalui Minat Sebagai Variabel Intervening
items: Usulan Strategi Peningkatan Aspek Aksesbilitas Guna Mempermudah Proses Interview Dengan Pelamar Disabilitas Tunarungu
items: Menavigasi Kompleksitas: Strategi Untuk Mencapai Target Produksi Overburden - Pembelajaran Dari PT.XYZ
items: Variabel Yang Mempengaruhi Penggunaan Bank Digital Melalui Behavioral Intention
items: Pengaruh Digital Marketing Dan Customer Experience Terhadap Keputusan Orang Tua Memilih Sekolah XYZ

Faktor-Faktor Yang Mempengaruhi Minat Siswa Dalam Memilih SMKS 1 Jakarta
type: item
description: This study aims to determine and analyze the factors that influence students' interest in the decision to choose a school at SMKS 1 Jakarta (case study at SMKS 1 Jakarta). This study is a quantitative study that aims to analyze the factors that influence interest in the decision to choose a school at SMKS 1 Jakarta. The population of the study was 204 respondents among SMKS 1 Jakarta students. The data collection method is quantitative, with technical analysis using confirmatory factor analysis (CFA). The results of the study showed that there were 11 factors formed from 7 variables that had been analyzed; these were the main factors formed in the analysis. In this case, schools can develop socialization activities, motivation regarding SMKS 1 Jakarta, majors, and information from the school environment, as well as support from the family environment, which will lead children to become enthusiastic and confident individuals to be able to have great motivation to learn, and a great deal of interest will also arise for students to be able to make decisions to choose at SMKS 1 Jakarta.
subject: Articles
  topic: section
subject: Factor Analysis, Confirmatory Factor Analysis (CFA), Student Interest, and Student Choice Decisions.
  topic: keywords
creator: Anastasia Dwi Dharmaningrum
creator: Siti Nurjanah
rights: Copyright (c) 2026 STREAMING
date: 2026-03-31
publication date: 2026-03-31
starting page: 24
ending page: 30
doi: 10.53008/xcmyef28

Pengaruh Cashback Dan Gratis Ongkir Terhadap Impulse Buying Melalui Brand Image Produk Parfum HMNS Pada Platform Shopee
type: item
description: This study aims to analyze the influence of cashback and free shipping on impulse buying through brand image of HMNS perfume products on the Shopee platform. This research employed a quantitative approach with an explanatory research design. The population of this study consisted of Generation Z consumers residing in Narogong Indah Housing Estate, Bekasi. A total of 120 respondents were selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The results indicate that free shipping has a positive and significant effect on impulse buying, while cashback does not have a significant effect on impulse buying. In addition, brand image has a positive and significant effect on impulse buying and serves as a mediating variable in the relationship between cashback and free shipping on impulse buying. These findings suggest that free shipping is more effective than cashback in encouraging impulse purchases, particularly when supported by a strong brand image. The study is expected to provide valuable insights for companies in developing promotional strategies and strengthening brand image to enhance consumers' impulse buying behavior.
subject: Articles
  topic: section
subject: cashback, Gratis Ongkir, Brand Image, Impulse Buying, HMNS, Shopee.
  topic: keywords
creator: Nasywa Chintami Rahmadani Putri
creator: Dewi Sri Woelandari
creator: Ferawaty Puspitorini
rights: Copyright (c) 2026 STREAMING
date: 2026-06-26
publication date: 2026-06-26
starting page: 13
ending page: 24
doi: 10.53008/e6zjsh67

Laundry Majapahit: Pemanfaatan Scripted User Generated Content sebagai Strategi Komunikasi Pemasaran Rinso di TikTok
type: item
description: This study aims to analyze the use of scripted user generated content as Rinso’s digital marketing communication strategy through the Laundry Majapahit content on TikTok and to examine the storytelling strategies used to convey brand messages and build audience engagement. This study employed a qualitative approach with a case study design and qualitative content analysis. Data were collected through an interview with a key informant from Unilever Indonesia, observation of 19 TikTok posts from the @yatimajapahit account uploaded from October 18 to November 2, 2025, and analysis of audience comments. The findings show that Laundry Majapahit operates as scripted user generated content through a fictional account, the persona of Bu Yati, creator participation, comment responses, and a low-cost manual laundry gimmick. This strategy creates an organic impression, encourages viral marketing, expands electronic word of mouth, and strengthens brand engagement through storytelling and soft selling.
subject: Articles
  topic: section
subject: gimmick content, rinso, scripted user generated content, tiktok, viral marketing
  topic: keywords
creator: Geraldo Armayudha
creator: Amiruddin Saleh
creator: Harvia Atika Zahira
rights: Copyright (c) 2026 STREAMING
date: 2026-06-11
publication date: 2026-06-11
starting page: 1
ending page: 12
doi: 10.53008/mvp3rs92

Pengaruh Persepsi Harga Dan Persepsi Kualitas Terhadap Loyalitas Pelanggan Ojek Online “XYZ” Dengan Variabel Mediasi Kepuasan Dan Kepercayaan Pelanggan
type: item
description: The objective of this research is to analyze the effect of price perception and quality perception on customer loyalty of Ojek Online “XYZ” with the customer satisfaction and customer trust as the mediating variables. This research model is developed from previous study Nafisa Choirul Mar’ati, Tri Sudarwanto, S.Pd.,M.S (2015), Lily Harjati dan Yurike Venesia (2015), Fanny Fibriyanti Salim dan Diah Dharmayanti, S.E., M.Si (2014), Ika Wahyu Wijayanti, Wahyono (2015), Woro Mardikawati, Naili Farida (2013), Muhammad Zaman Sarwar, Kashif Shafique Abbasi & Saleem Pervaiz (2012), Mai Ngoc Khuong and Ngo Quang Dai (2016), Afrina Yasmin, Sadia Tasneem, Kaniz Fatema (2015), Halizan Bin Haji Hamzah, Azli @ Meor Azli Ayub, Mohd Faiz Hilmi* (2015), I Gede Yogi Pramana, Ni Made Rastini (2016), Deddy Rakhmad Hidayat, Muhammad Riza Firdaus (2014), and also using preliminary qualitative research through in depth interview with five respondents, who were Ojek Online “XYZ” customers. There were six hypothesis that shows the relationship between variables. This research model is quantitative approach through a survey of 240 respondents using convenience sampling method. Hypothesis test results shows price perception and quality perception have a siginificant effect on customer loyalty through customer satisfaction and customer trust. The managerial implications of this research were to gain customer loyalty, the company have to increase customer satisfaction and customer trust by making sure the certainty of fare that shows on the application same with the customer payment, educating customer with promotion that better and more frequent compare to competitors, create a workshop and training to rider, and do the join promo with other company or others brand products.
subject: Articles
  topic: section
subject: price perception, quality perception, customer satisfaction, customer trust, customer loyalty.
  topic: keywords
creator: Vicki Goutama
creator: Triyono Arief Wahyudi
rights: Copyright (c) 2026 STREAMING
date: 2025-09-30
publication date: 2025-09-30
starting page: 59
ending page: 65
doi: 10.53008/dhdf0f37

https://ojs.kalbis.ac.id/index.php/streaming/article/view/5125
type: item
title: Pengaruh Persepsi Harga, Kualitas Produk Dan Promotion Terhadap Minat Beli Konsumen Untuk Membeli Produk Fashion Premium iROO Melalui Online shop Dengan Brand Awareness Dan Persepsi Nilai Sebagai Variabel Mediasi
description: Rapid growth market share e-commerce or online shop in indonesia were no longer can doubt.With of internet users is the 82 million people or about 30 percent of the population in indonesia, e-commerce market a gold mine who its desire for some of us can see the potential to depannya.iroo-indonesia.com is one of shopping online that working in the area of retail fashion special woman who has market share pretty good since starting the retail business in indonesia. This Research aims to understand ( 1 ) the influence perception price to the wishes of to buy fashion premium iroo through online shop with the brand awareness and presepsi the value as variable mediation ( 2 ) the influence quality of product against desire to purchase fashion premium iroo through online shop with the brand awareness and perception the value as variable mediation ( 3 ) the influence promotion to the wishes of to buy fashion premium iroo through online shop with the brand awareness and presepsi the value as variable mediation.Respondents in this research was customer that has become members and have done the purchase of online, with the number of sample as many as 180 respondents. The Method of this research is description. Technique data analysis in this research was analysis a path or ( path analisys ) by using linear regression multiple .The research results show that the size of the contributions influence perception of prices ( x1 ) , the quality of product ( x2 and promotion ( x3 ) impact of 60.6 % of consumer advocacy to buy through perception the value of ( meters , while the rest of 39.4 % influenced by another factor.
subject: Articles
  topic: section
subject: perception price, quality, promotion, brand awareness, perception value, consumer advocacy to buy
  topic: keywords
creator: Farida Rusila
creator: Triyono Arief Wahyudi
rights: Copyright (c) 2026 STREAMING
date: 2025-09-30
publication date: 2025-09-30
starting page: 25
ending page: 35
doi: 10.53008/mzjrnf18

Pengaruh Reference Group, Reasonable Price, Dan Perceived Usefulness Terhadap Online Purchase Intention Produk Ipad
type: item
description: This study aims to examine the influence of Reference Group , Reasonable Price, and Perceived Usefulness on Online Purchase Intention toward iPad products among consumers in Indonesia. In the growing digital marketplace, consumers’ purchasing decisions are influenced by social factors, price perceptions, and the perceived benefits of a product. Therefore, understanding these determinants is important for companies seeking to increase consumers’ intention to purchase technology products online. This research employed a quantitative approach and involved 165 respondents selected through a purposive sampling technique. Data were collected using a structured questionnaire and analyzed through multiple regression analysis and hypothesis testing. The findings reveal that Reference Group , Reasonable Price, and Perceived Usefulness simultaneously have a significant positive effect on Online Purchase Intention. Consumers are more likely to purchase iPad products online when they receive positive recommendations from influential groups, perceive the price as fair and reasonable, and recognize the product’s usefulness in supporting their daily activities. These results provide valuable insights for marketers in developing effective marketing and pricing strategies to enhance consumers’ Online Purchase Intentions.
subject: Articles
  topic: section
subject: reference group, reasonable price, serta perceived usefulness, online purchase intention
  topic: keywords
creator: Sulthan Dhia Yafi Muhammad
creator: Donant Alananto Iskandar
rights: Copyright (c) 2026 STREAMING
date: 2025-09-30
publication date: 2025-09-30
starting page: 51
ending page: 58
doi: 10.53008/n0zkvb75

Strategi Komunikasi Pemasaran Digital Event JPJR Belitung Timur Melalui Pemanfaatan Media Instagram
type: item
description: Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital pada event JPJR Belitung Timur melalui pemanfaatan Instagram. Fokus penelitian ini adalah untuk mengkaji bagaimana Instagram digunakan sebagai media komunikasi pemasaran digital acara dengan menilai pembuatan konten visual, intensitas dan kualitas interaksi dua arah, serta penggunaan fitur reels dalam membangun minat pengunjung melalui model AISAS dari Sugiyama dan Andree. Paradigma yang digunakan adalah konstruktivisme dengan metode studi kasus dipakai dengan pengumpulan data kualitatif melalui wawancara mendalam, observasi, dan dokumentasi. Teknik analisis data menggunakan teknik Miles, Huberman, dan Saldana. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran digital festival JPJR pada platform Instagram dilakukan melalui pembuatan konten visual yang menarik dan informatif yang secara efektif menarik perhatian dan minat audiens, serta melalui interaksi dua arah dan penggunaan fitur reels yang efektif untuk mendorong audiens mencari informasi tambahan, melakukan tindakan seperti menghadiri festival dan mengikuti akun Instagram festival JPJR, serta membagikan informasi dengan jejaring mereka di Instagram. Namun, tantangan seperti keterbatasan sumber daya manusia dan ide konten juga teridentifikasi. Penelitian ini menyimpulkan bahwa pengoptimalan strategi pemasaran digital di platform seperti Instagram sangat penting dalam mempromosikan acara budaya seperti JPJR dan dapat menjadi model untuk event serupa di Indonesia.
subject: Articles
  topic: section
subject: Belitung Timur
  topic: keywords
subject: Event
  topic: keywords
subject: Instagram
  topic: keywords
subject: Komunikasi Pemasaran
  topic: keywords
creator: Davis Roganda Parlindungan
creator: Reonald Purnama Purba
rights: Copyright (c) 2026 STREAMING
date: 2026-03-31
publication date: 2026-03-31
starting page: 31
ending page: 42
doi: 10.53008/jmv7dd47

Analisis Persepsi Atas Kualitas, Ketersediaan, Harga Citra Merk Terhadap Kepuasaan Pelanggan Dan Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Kembali Produk Obat Herbal XYZ
type: item
description: The purpose of this study is to analyse perceived quality, availability, price, brand image towards customer satisfaction and trust its impact on the repurchase intention of herbal medicine XYZ. The research method used is survey by spreading an online structured questionnaire. The result of this research is that repurchase intention for this product affect positively and significantly by customer trust and customer satisfaction with perceived quality, availability, price and brand image.
subject: Articles
  topic: section
subject: customer trust, customer satisfaction, perceived quality, perceived availability, price and brand image, repurchase intention
  topic: keywords
creator: Deliana Permatasari
creator: Triyono Arief Wahyudi
rights: Copyright (c) 2024 STREAMING
date: 2023-09-30
publication date: 2023-09-30
starting page: 90
ending page: 99
doi: 10.53008/r7xna230

Pengaruh Persepsi Atas Nomor Izin Edar BPOM, Label Halal, Kualitas Produk, Harga Terhadap Kepercayaan Pelanggan & Persepsi Nilai Pelanggan Serta Dampaknya Pada Minat Beli Kosmetik Import
type: item
description: The objective of this research is to examine the influence of perceived : NIE BPOM, halal label, product quality and price on customer's trust and customer's perceived value and its impact on purchase intention of imported cosmetic products. The result of this research are (1) perceived NIE BPOM have positive and insignificant influence to customer's trust, (2) perceived label of halal have positive and significant influence to customer trust, (3) perceived quality has positive and significant influence to trust (5) perceived of NIE BPOM has a positive and significant influence on perception of customer value, (6) perceived halal label has a negative and significant influence on the perception of customer value , (7) perceived quality has a positive and significant influence on the perception of customer value, (8) perceived price has a positive and significant impact on customer perceptions, (9) Customer’s trust has a positive and significant effect on purchase intention, (10) customer perceived value has a positive and significant impact ad buying interest.
subject: Articles
  topic: section
subject: perceived, nie bpom, halal label, quality, price, and purchase intention
  topic: keywords
creator: Mutiara Januari
creator: Triyono Arief Wahyudi
rights: Copyright (c) 2025 STREAMING
date: 2025-03-31
publication date: 2025-03-31
starting page: 90
ending page: 101
doi: 10.53008/dd93ck91

Pengaruh Persepsi Harga, Kualitas Produk, Dan Proses Transaksi Terhadap Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Ulang Melalui Social Media Dan E-Commerce
type: item
description: This research aims to identify influence of price perception, quality, and transaction process on customer trust and its impact on repurchase intention trough social media and e-commerce. This research is done by quantitative research method with survey method on consumer who have done online shopping in social media and e-commerce in Jakarta. The sample was taken by purposive sampling method where 100 samples obtained were chosen based on predetermined criteria. The result of this research is (1) there is a significant influence between price perceptions on the establishment of trust in online purchases through social media and e-commerce, (2) there is no significant influence between the perception of quality towards the formation of trust in online purchasing through social media and e-commerce, (3) there is a significant influence between the process transaction on the establishment of trust in online purchasing through social media and e-commerce, (4) there is a significant influence between the belief on the decision of buy-back intention on the online purchase through social media and e-commerce.
subject: Articles
  topic: section
subject: Influence of price perception, quality, transaction process, purchasing trust, re-buy intention, online shopping, social media, e-commerce.
  topic: keywords
creator: Hizrian Lesty Prabowo
creator: Triyono Arief Wahyudi
rights: Copyright (c) 2025 STREAMING
date: 2024-09-30
publication date: 2024-09-30
starting page: 74
ending page: 81
doi: 10.53008/ystewv75

Pengaruh Persepsi Kualitas Dan Promosi Terhadap Kepuasan Pelanggan Serta Dampaknya Pada Loyalitas Pelanggan Donat XYZ Cabang Mal Kelapa Gading
type: item
description: This study examines the influence of perceived quality and promotion on customer satisfaction and its subsequent impact on customer loyalty at Donat XYZ, Kelapa Gading Mall Branch. The research employed a quantitative approach using both primary and secondary data sources. Data were collected from 250 respondents who had purchased and consumed Donat XYZ products. Statistical analysis was conducted using SPSS version 21. The findings reveal that perceived quality has a significant and positive effect on customer satisfaction, indicating that customers who perceive the products as high quality tend to be more satisfied. Similarly, promotional activities were found to have a significant and positive influence on customer satisfaction, suggesting that effective promotions contribute to a better customer experience. Furthermore, customer satisfaction significantly and positively affects customer loyalty. These results demonstrate that improving product quality perceptions and implementing attractive promotional strategies can enhance customer satisfaction, which in turn strengthens customer loyalty toward Donat XYZ.
subject: Articles
  topic: section
subject: perceived quality, promotion, customer satisfaction, customer loyalty
  topic: keywords
creator: Riza Meilani
creator: Triyono Arief Wahyudi
rights: Copyright (c) 2026 STREAMING
date: 2025-09-30
publication date: 2025-09-30
starting page: 45
ending page: 50
doi: 10.53008/2bh3hv86

Pengaruh Kualitas Produk, E-Service Quality Dan Online Customer Reviews Terhadap Minat Beli Yellow Fit Kitchen
type: item
description: This study aims to examine the influence of product quality, e-service quality, and online customer reviews on purchase intention toward Yellow Fit Kitchen products. A quantitative research approach was employed using SPSS Statistics 24 to analyze data collected from 105 respondents residing in Jakarta, Bogor, Bekasi, and other regions who were familiar with Yellow Fit Kitchen. The sample was selected using non-probability sampling with a purposive sampling technique. The findings reveal that product quality does not have a significant effect on purchase intention, whereas e-service quality and online customer reviews have positive and significant effects on consumers' purchase intention. These results indicate that consumers place greater importance on service quality and online reviews than product quality when considering Yellow Fit Kitchen products. The study provides practical implications for the company by highlighting the need to continuously improve its e-service quality and encourage positive customer reviews while maintaining product quality to strengthen its competitiveness and enhance consumers' intention to purchase.
subject: Articles
  topic: section
subject: product quality, e-service quality, online customer review, purchasing intention
  topic: keywords
creator: Vivian Vivian
creator: Donant Alananto Iskandar
rights: Copyright (c) 2026 STREAMING
date: 2025-09-30
publication date: 2025-09-30
starting page: 36
ending page: 44
doi: 10.53008/f1r63p43

Pengaruh Store Atmosphere, Lokasi Dan Variasi Menu Terhadap Keputusan Pembelian
type: item
description: Pempek in the Kemayoran area has a unique product taste, which is a taste that fits the taste of Jakarta people without losing its Palembang specialty that cannot be found elsewhere. There are also many small and medium-sized pempek businesses there, one of which is Pempek G Putra, which has been selling since 1990. This study aims to see whether the variables storing atmosphere, location and menu variations have a significant effect on purchasing decisions in Pempek G Putra amidst many rivals. The survey method with questionnaires through google form to 201 respondents, data filling techniques purposive sampling and non-probability sampling techniques, the results were tested with SPSS version 25. The results showed that the menu variation variables significantly influence purchasing decisions in Pempek G Putra, while the atmosphere store and location have no significant effect on purchasing decisions. Pempek G Putra can do decorations when there are certain events by using the services of an event organizer and must keep the parking lot clean by making cleaning schedules for employees.
subject: Articles
  topic: section
subject: store atmosphere, location, menu variations, buying decision
  topic: keywords
creator: Genesius Genesius
creator: Joseph M.J. Renwarin
rights: Copyright (c) 2023 STREAMING
date: 2023-03-31
publication date: 2023-03-31
starting page: 41
ending page: 47
doi: 10.53008/mherrk45

Pengaruh Social Media Marketing, dan Kualitas Produk Terhadap Minat Pembelian di Riders and Rules
type: item
description: This research aims to examine and demonstrate the influence of Social media marketing and Product Quality on consumers’ Purchase intention toward Riders and Rules products. The study involves three main variables, namely Social media marketing as the first independent variable, Product Quality as the second independent variable, and Purchase intention as the dependent variable. A quantitative research method was employed to obtain measurable and objective results regarding the relationships among these variables. The sample consisted of 125 respondents who had previously viewed content posted on the Riders and Rules Instagram account. Respondents were selected using a purposive sampling technique, which is a type of non-probability sampling method, ensuring that participants met specific criteria relevant to the research objectives. Data collected from the respondents were analyzed using SPSS version 20. The findings indicate that Social media marketing has a significant positive influence on Purchase intention. Furthermore, Product Quality also has a significant positive influence on Purchase intention. These results suggest that effective social media marketing strategies and high product quality can enhance consumers’ intention to purchase Riders and Rules products.
subject: Articles
  topic: section
subject: social media marketing, product quality, purchase intention, riders and rules.
  topic: keywords
creator: Andriana Pratama
creator: Donant Alananto Iskandar
rights: Copyright (c) 2026 STREAMING
date: 2025-09-30
publication date: 2025-09-30
starting page: 18
ending page: 24
doi: 10.53008/resbnd25

https://ojs.kalbis.ac.id/index.php/streaming/article/view/5101
type: item
title: Pengaruh Promosi E-Katalog, Kualitas Produk, Layanan Purna Jual, Sales Representative Terhadap Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Alat Kesehatan Pada PT. XYZ ta dampaknya terhadap Minat Beli Alat Kesehatan Pada PT.XYZ
description: This research analyzed the influence of E-catalogue promotion which is an e-purchasing tool provided by the government, product quality, after sales service, sales representative on customer trust and its impact on purchase intention of medical devices at PT.XYZ. This research is conducted by quantitative research method with 90 respondents divided into 3 categories, the method used is regression and correlation of each variabel with 2 sub- models using SPSS engine. The conclusion of this research result in the analysis of the first sub model, (1) Promotion of E-catalog has positive and significant impact toward customer trust, (2) product quality influences insignificantly toward customer trust,(3) after sales service influences insignificantly toward customer trust and (4) Sales Representative has a positive and significant impact toward customer trust, the conclusion of the analysis on second sub model is (5) the customer trust has positive and significantly influence the purchase intention
subject: Articles
  topic: section
subject: Promotion of e-catalogue, product quality, after sales service, customer trust and purchase intention.
  topic: keywords
creator: Hilmansyah Hilmansyah
creator: Triyono Arief Wahyudi
rights: Copyright (c) 2024 STREAMING
date: 2024-03-31
publication date: 2024-03-31
starting page: 148
ending page: 155
doi: 10.53008/c6mykq15

Pengaruh Social Media Marketing, Brand Image, dan E-WOM terhadap Keputusan Pembelian Produk The Body Shop
type: item
description: This study aims to explore the impact of social media marketing, brand image, and E-WOM on consumer purchasing decisions for The Body Shop products in Bekasi City. The methodology applied is a quantitative approach with a descriptive and causal research design. Data was collected through a questionnaire distributed to 180 respondents residing in Bekasi City who had purchased The Body Shop products and followed the brand's official social media accounts. Data analysis was conducted using IBM SPSS 27 statistical software, including validity and reliability tests, as well as tests of classical assumptions. The results indicate that all independent variables collectively have a significant influence on consumer purchasing decisions, with brand image being the most influential factor. The R² value of 0.543 indicates that 54.3% of the variation in purchasing decisions can be explained by this model, while the remainder is influenced by other variables not examined in this study.
subject: Articles
  topic: section
subject: social media marketing, brand image, e-wom, purchasing decisions
  topic: keywords
creator: Amadhea Faustine Alvitasari
creator: Donant Alananto Iskandar
rights: Copyright (c) 2026 STREAMING
date: 2026-03-31
publication date: 2026-03-31
starting page: 17
ending page: 23
doi: 10.53008/8es1ca94

Pengaruh E-Service Quality, Product Quality, Dan Perceived Enjoyment Terhadap Repurchase Intention CGV Cinemas
type: item
description: This study aims to determine the influence of e-service quality, product quality, and perceived enjoyment on repurchase intention among users of the CGV Cinemas application. CGV is one of the digital platforms for movie ticket reservations that affects customer experience and encourages repeat purchases. This research uses a quantitative approach with purposive sampling. Data were collected using an online questionnaire distributed to 240 respondents who had purchased tickets via the CGV application in the last three months. The research instrument was tested for validity and reliability before analysis. The data analysis technique used is multiple linear regression. The results show that E-service quality has an influence on Repurchase intention. Product quality has an influence on Repurchase intention. Perceived enjoyment has an influence on Repurchase intention. These findings indicate that improving digital service quality, product quality, and user enjoyment when using the application can encourage repurchase intention. CGV is advised to improve the lowest-rated aspects to increase user loyalty.
subject: Articles
  topic: section
subject: E-service quality, Product quality, Perceived enjoyment, Repurchase intention
  topic: keywords
creator: Gursherine Gursherine
creator: Vina Meliana
rights: Copyright (c) 2026 STREAMING
date: 2026-03-31
publication date: 2026-03-31
starting page: 51
ending page: 57
doi: 10.53008/2penr681

Pengaruh Meta Ads Terhadap Purchase Intention Produk Sgrow Melalui Customer Engagement Dan Brand Awareness
type: item
description: This study aims to analyze the effect of Meta Ads on the Purchase Intention of Sgrow products through the mediating roles of Customer Engagement and Brand Awareness. In today’s competitive digital marketing environment, businesses need effective social media advertising strategies to attract consumers and stimulate purchasing behavior. Meta Ads provide opportunities for companies to increase consumer interaction and strengthen brand recognition. This research employed a quantitative approach by surveying 120 social media users who had been exposed to Sgrow advertisements. The data were analyzed using Path Analysis with SPSS version 27 to examine the relationships among the variables. The results show that Meta Ads have a significant positive effect on both Customer Engagement and Brand Awareness. In addition, Customer Engagement and Brand Awareness significantly influence consumers’ Purchase Intention toward Sgrow products. The findings also indicate that both variables serve as mediators in the relationship between Meta Ads and Purchase Intention. These results suggest that effective Meta Ads strategies can enhance consumer engagement, increase Brand Awareness, and ultimately encourage stronger Purchase Intention.
subject: Articles
  topic: section
subject: meta Ads, customer engagement, brand awareness, purchase Intention, digital marketing.
  topic: keywords
creator: Haikal Vicky
creator: Anjar Astono
rights: Copyright (c) 2026 STREAMING
date: 2026-03-31
publication date: 2026-03-31
starting page: 58
ending page: 64
doi: 10.53008/w4gft012

Pengaruh Kualitas Produk, Harga, Distribusi, Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan PT.XYZ
type: item
description: This research aims to identify the influence of product quality, price, distribution and service quality on customer satisfaction at PT. XYZ which has an impact on customer loyalty. This research uses quantitative methods using SPSS. This research technique uses survey research techniques with data collection methods with questionnaires online. The sampling technique used was the Slovin Technique with 61 respondents. This research uses validity, reliability, classical assumptions, hypotheses and path tests. In the hypothesis test, the results of the path analysis test carried out show that product quality (X1), product price (X2), distribution (X3) and service quality (X4) have an effect on customer satisfaction (Z) by 81.8%. Meanwhile, other factors 18.2% were influenced by other factors outside this research. Product quality (X1), product price (X2), distribution (X3), service quality (X4) and customer satisfaction (Z) influence customer loyalty (Y) by 40.2%. Through intervening tests, customer satisfaction can become an intervening variable.
subject: Articles
  topic: section
subject: Product Quality, Price, Distribution, Service Quality, Customer Satisfaction, Customer Loyalty.
  topic: keywords
creator: Willy Lesmana
creator: Siti Nurjanah
rights: Copyright (c) 2026 STREAMING
date: 2025-09-30
publication date: 2025-09-30
starting page: 8
ending page: 17
doi: 10.53008/s2qh6y71

Pengaruh Rating, Review Online, dan Harga terhadap Keputusan Pembelian pada Official Store Xiaomi di Tokopedia
type: item
description: This study aims to analyze the influence of ratings, Online Customer Reviews (OCR), and price on purchasing decisions at the Xiaomi Official Store on Tokopedia. A quantitative research approach was employed, involving 200 respondents selected through a non-probability sampling technique using purposive sampling. The sample size was determined by considering the maximum number of arrows directed toward a latent construct in the research model. Data were collected through online questionnaires and analyzed using multiple linear regression. The findings reveal that ratings, Online Customer Reviews, and price each have a significant positive effect on purchasing decisions. Furthermore, these variables simultaneously exert a significant influence on consumers’ buying decisions. The results suggest that consumers tend to rely on product ratings, customer feedback, and price considerations when making online purchases. Therefore, maintaining high product ratings, effectively managing customer reviews, and offering competitive pricing strategies are essential for enhancing consumer trust and encouraging purchase decisions on e-commerce platforms such as Tokopedia.
subject: Articles
  topic: section
subject: consumer behavior, online customer review, price, purchase decision, rating, Tokopedia
  topic: keywords
creator: Muhammad Syaffalutfi
creator: Donant Alananto Iskandar
rights: Copyright (c) 2026 STREAMING
date: 2026-03-31
publication date: 2026-03-31
starting page: 43
ending page: 50
doi: 10.53008/e6q8gc97

Peranan Staff Pastry Dalam Membuat Produk Sweet Bread Untuk Kepuasan Pelanggan Di Hotel Sahid Jaya
type: item
description: This study examines the role of pastry staff in producing quality Sweet Bread and its influence on guest satisfaction at Hotel Grand Sahid Jaya. Using a descriptive qualitative design, data were gathered through six months of field practicum, participant observation, SOP and document review, interviews with pastry personnel and supervisors. The research positions Sweet Bread as a strategic hospitality product connecting technical craftsmanship, hygiene. Findings reveal four main quality drivers: careful raw-material and FIFO rotation, precise control of mixing through baking processes, adequate and well-maintained equipment, and strict food-safety practices. Operational constraints such as ingredient shortages, limited baking capacity, temperature variability, and labeling lapses were found to reduce consistency and increase waste. Human and managerial factors—including staff competence, teamwork, supervision, and creative presentation—significantly shape product reliability and guest perception. Strengthening SOP compliance, training, and quality audits enhances satisfaction and brand reputation
subject: Articles
  topic: section
subject: pastry staff, Sweet Bread quality, guest satisfaction, hospitality operations, food safety management
  topic: keywords
creator: Triyono Arief Wahyudi
creator: Martinus Hia
rights: Copyright (c) 2026 STREAMING
date: 2026-02-14
publication date: 2026-02-14
starting page: 1
ending page: 8
doi: 10.53008/b9pdyb51

Pengaruh Pemberian Flavor Pada Produk Minuman Kopi Terhadap Kepuasan Pelanggan Di Eighteen Coffee Jakarta
type: item
description: This study examines how adding flavors (vanilla, butterscotch, palm sugar) to espresso‑based beverages affects customer satisfaction at Eighteen Coffee Jakarta. Drawing on a short survey of 50 customers, field observations, brief interviews, and limited recipe trials, we describe perceived taste balance, aroma, and texture as key drivers of satisfaction among 20–35‑year‑old customers. Original Oat Baby Latte (oat milk, butterscotch, vanilla) was favored for its smoothness but considered “too light” by some; Craft Latte Palm Sugar (palm sugar, robusta espresso) pleased those preferring stronger profiles yet was sometimes “too sweet.” A modified Craft Latte (arabica espresso with vanilla and butterscotch) received the most positive responses for balanced sweetness, cleaner aftertaste, and “premium” aroma. We discuss implications for flavor development, recipe standardization, and barista training to improve consistency and loyalty.
subject: Articles
  topic: section
subject: aroma, butterscotch, flavor, customer satisfaction, arabica coffee, vanilla
  topic: keywords
creator: Martinus Hia
creator: Donant Alananto Iskandar
rights: Copyright (c) 2026 STREAMING
date: 2026-02-14
publication date: 2026-02-14
starting page: 9
ending page: 16
doi: 10.53008/5y6f6980

Peranan Room Attendant Dalam Make Up Room Untuk Meningkatkan Kepuasan Tamu Di Hotel Des Indes
type: item
description: This study examines the role of room attendants in performing make-up room procedures and their impact on guest satisfaction at Hotel Des Indes Menteng. Using hospitality service theory and hotel operational standards, the research explores how room attendant knowledge, technical skills, interpersonal behavior, and adherence to Standard Operating Procedures (SOPs) influence perceived room quality and guest experience. A descriptive qualitative approach was employed through six months of fieldwork (June–December 2021), including literature review, participant observation in the housekeeping department, and interviews with room attendants and supervisors. The findings indicate that accurate technical execution, consistent SOP implementation, and courteous interpersonal behavior significantly enhance guest comfort, hygiene perception, and service reliability. However, inconsistent SOP enforcement, limited chemical-handling knowledge, variable inspections, and insufficient continuous training were identified as constraints. The study recommends structured training, strengthened supervision, SOP reinforcement, and performance monitoring to improve housekeeping quality and guest satisfaction.
subject: Articles
  topic: section
subject: Room attendant, Make-up room, Guest satisfaction, Housekeeping SOP, Hotel service quality
  topic: keywords
creator: Martinus Hia
creator: Triyono Arief Wahyudi
rights: Copyright (c) 2026 STREAMING
date: 2026-02-14
publication date: 2026-02-14
starting page: 1
ending page: 7
doi: 10.53008/pgtg4c80

Pengaruh Desain Produk dan Persepsi Harga Terhadap Keputusan Pembelian di Toko Global Batik
type: item
description: This study aims to analyze the influence of product design and price perception on purchase decisions at Toko Global Batik. A quantitative approach was employed, using purposive sampling techniques involving 100 respondents. Data were collected through questionnaires and analyzed using simple and multiple linear regression methods. The findings indicate that product design has a significant influence on purchase decisions. An attractive and trend-appropriate design can enhance consumer interest and add value to batik products. Furthermore, price perception also has a significant positive effect on purchase decisions. Consumers tend to choose products that are perceived to offer a balance between price and quality, making competitive pricing strategies a crucial factor in attracting customers. Simultaneously, product design and price perception contribute significantly to purchase decisions, highlighting their critical role in enhancing product appeal and customer satisfaction. The practical implications of this study for business practitioners emphasize the importance of continuous innovation in product design that aligns with market preferences and the implementation of competitive pricing strategies that suit consumers' purchasing power. These efforts are essential to expanding market reach and maintaining customer loyalty.
subject: Articles
  topic: section
subject: Product Design, Price Perception, Purchasing Decisions
  topic: keywords
creator: Anissa Praweswari
creator: Vina Meliana
rights: Copyright (c) 2025 STREAMING
date: 2025-04-14
publication date: 2025-04-14
starting page: 79
ending page: 89
doi: 10.53008/streaming.v4i1.4544

Variabel Determinan Terhadap Use Behaviour Shopee Paylater Pada Kalangan Gen Z Dimoderasi Dengan Jenis Kelamin
type: item
description: The era of digitalization has significantly transformed consumer shopping behavior, with digital financial technology emerging as the fastest-growing digital service sector in Indonesia. One of the most rapidly expanding services within this sector is the paylater service, which allows for deferred payment to be settled at a future date. This research investigates the factors influencing the adoption and use behavior of one of the largest paylater services in Indoneisa, Shopee Paylater among Generation Z, using the Extended Unified Theory of Acceptance and Use of Technology (UTAUT) model as the foundation of this reserach. This study identifies key factors such as hedonic motivation, facilitating conditions, behavioral intention, and use behavior, with gender as a moderating variable. The objective is to provide insights into Gen Z consumers' behavior in adopting Shopee Paylater, aiding service providers in understanding, adjusting, and optimizing their products towards this demographic.
subject: Articles
  topic: section
subject: Paylater Service, Shopee Paylater, Gen Z, Consumer Behaviour
  topic: keywords
creator: Ryan Christian
creator: Siti Nurjanah
rights: Copyright (c) 2025 STREAMING
date: 2025-04-14
publication date: 2025-04-14
starting page: 68
ending page: 78
doi: 10.53008/streaming.v4i1.4539

Pengaruh Social Media Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Di Toko Eldra Pratama Melalui Minat Sebagai Variabel Intervening
type: item
description: The purpose of this study is to determine the influence of social media marketing, product quality on purchasing decisions through interest as an intervening in Eldra Pratama stores. This study used validity tests, reliability tests, multiple linear regression tests and hypothesis tests both partial and simultaneous with the help of the SPSS version 22. A sample of 122 respondents was taken. The study used a quantitative approach with purposive sampling techniques. Data collection was done by distributing questionnaires using the Likert scale to measure each statement. The results showed that there was a positive and significant influence between social media marketing, product quality and purchasing decisions through interest as an intervention in the Eldra Pratama store.
subject: Articles
  topic: section
subject: Social Media Marketing, Product Quality, Purchase Decision, Interest.
  topic: keywords
creator: Muhammad Alif Febrinka Eldra
creator: Donant Alananto Iskandar
rights: Copyright (c) 2025 STREAMING
date: 2025-04-11
publication date: 2025-04-11
starting page: 57
ending page: 67
doi: 10.53008/streaming.v4i1.4533

Usulan Strategi Peningkatan Aspek Aksesbilitas Guna Mempermudah Proses Interview Dengan Pelamar Disabilitas Tunarungu
type: item
description: Currently, many companies do not know about the Deaf disability and do not understand how to implement recruitment procedure for Deaf workers. Because it is difficult to get work everywhere and because of the lack of knowledge regarding the recruitment process for works with disabilities. The aim of this research is to improve strategies for improving accessibility aspects to facilitate the interview process with Deaf applicants. This research was carried out using the Nvivo application using a qualitative approach to interview transcript data so that the results could be known after carrying out interviews with six people. However, the findings concluded that various companies did not provide knowledge or awareness of Deaf disabilities, so they did not seek information about people with disabilities, including Deaf disabilities, which made the interview process with Deaf candidates less smooth.
subject: Articles
  topic: section
subject: Deaf Disability, Recruitment, Strategy, Accessibility Aspects, Interview, Nvivo, Science and Awareness.
  topic: keywords
creator: L Mutiara C Pangestu
creator: Siti Nurjanah
rights: Copyright (c) 2025 STREAMING
date: 2025-04-11
publication date: 2025-04-11
starting page: 44
ending page: 56
doi: 10.53008/streaming.v4i1.4536

Menavigasi Kompleksitas: Strategi Untuk Mencapai Target Produksi Overburden - Pembelajaran Dari PT.XYZ
type: item
description: Penelitian ini menyelidiki strategi pencapaian target produksi overburden pada kontraktor pertambangan batubara, PT XYZ. perusahaan ini menghadapi tantangan dalam mencapai target produksi overburden di salah satu lokasi operasionalnya. Penelitian ini mengadopsi pendekatan kualitatif, menggunakan metode observasi dan wawancara mendalam dengan informan dengan kualifikasi khusus dan berbagai latar belakang di industri pertambangan. Pendekatan strategis dalam penelitian ini mengikuti kerangka konsep Fred David, dengan tujuan membantu mengukur ulang strategi perusahaan untuk mencapai target produksinya. Melalui metode pengumpulan data kualitatif, termasuk observasi dan wawancara mendalam, penelitian ini mengeksplorasi nuansa tantangan produksi overburden. Perspektif informan, mulai dari peran manajerial hingga keahlian teknis, memberikan wawasan berharga tentang kompleksitas industri pertambangan. Dengan menggunakan teknik analisis kualitatif, penelitian ini berhasil mengidentifikasi faktor-faktor kunci yang berkontribusi pada ketidakcapaian target produksi overburden. Hasil penelitian ini memberikan rekomendasi yang diimplementasikan untuk PT XYZ untuk mengatur ulang strateginya, mengatasi ketidakefisienan operasional, dan pada akhirnya meningkatkan kemampuannya mencapai target produksi overburden.
subject: Articles
  topic: section
subject: Pertambangan, Strategi, Bisnis, Fred David
  topic: keywords
creator: Hendra Wijaya
creator: Hendro Susanto
rights: Copyright (c) 2025 STREAMING
date: 2025-04-11
publication date: 2025-04-11
starting page: 34
ending page: 43
doi: 10.53008/streaming.v4i1.4535

Variabel Yang Mempengaruhi Penggunaan Bank Digital Melalui Behavioral Intention
type: item
description: This research aims to determine the factors that influence a person's use of Digital Banks. The indicators used in this research are Perceived Ease of Use (POEU), Performance Expectancy (PE), Facilitating Condition (FC), Behavioural Intention (BI) as an intervening variable, and Use Intention (UI). This research uses a quantitative research approach using data collection methods by filling out online questionnaires from 150 sources who have used Digital Bank. Using the SEM (Structural Equation Mode) analysis method produces a test that Performance Expectancy, Facilitating Conditions have a direct and indirect influence on Use Intention, however perceived Ease of Use does not have a direct or indirect influence by showing a value of -2.550 and -0.657 in the model analysis testing that has been carried out. This negative value shows that the Perceived Ease of Use variable does not influence using Digital Bank. In utilizing digital banking services, a person's habits can be directly and significantly influenced by performance expectations.
subject: Articles
  topic: section
subject: Digital Bank, Perceived Ease of Use, Performance Expectancy, Facilitating Condition, Behavioural Intention, Use Intention.
  topic: keywords
creator: Kevin Widjaja
creator: Siti Nurjanah
rights: Copyright (c) 2025 STREAMING
date: 2025-04-11
publication date: 2025-04-11
starting page: 21
ending page: 33
doi: 10.53008/streaming.v4i1.4538

Pengaruh Digital Marketing Dan Customer Experience Terhadap Keputusan Orang Tua Memilih Sekolah XYZ
type: item
description: Intense competition among schools during the enrollment period for new students is experienced by XYZ School, specifically SMP Katolik within the XYZ Association located in Koja, North Jakarta. This competition is evidenced by the trend of new student registrations towards the end of the enrollment period. It compels XYZ School to increase the number of new student admissions through the influence of Digital marketing and Customer experience, aiming to stimulate parents' interest in decision-making. The objective of this research is to analyze the impact of Digital marketing and Customer experience on influencing parents' interest in decision-making. The study population comprises 318 student’s parents. This research is quantitative, employing inferential statistical analysis and descriptive statistics. The results indicate that Digital marketing does not have a significant influence on parents' interest in registering their children at SMP XYZ, with direct and indirect impact values of 0.06 and 0.03, respectively. Conversely, Customer experience significantly influences parents' interest in deciding to enroll their children at SMP XYZ, with direct and indirect impacts of 0.33 and 0.57, respectively. Therefore, the school can establish a dedicated digital marketing division with research and development teams on creating compelling enrollment content.
subject: Articles
  topic: section
subject: Digital Marketing, Customer Experience, Customer’s Interest, Decision Making
  topic: keywords
creator: Antonius Andhika Wahyudi
creator: Siti Nurjanah
rights: Copyright (c) 2025 STREAMING
date: 2025-04-11
publication date: 2025-04-11
starting page: 9
ending page: 20
doi: 10.53008/streaming.v4i1.4537