KALBISOCIO Jurnal Bisnis dan Komunikasi
type: channel
description: KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit. Diterbitkan 2 kali setahun, Maret dan September E - ISSN 2829-1301 P - ISSN 2356-4385
publisher: Research and Community Service UNIVERSITAS KALBIS
language: id
publication name: KALBISOCIO Jurnal Bisnis dan Komunikasi
issn: 2356-4385
items: Shape, Share, Showcase: Exploring Digital Narratives of "Ekspedisi Patriot" in Teluk Wondama, West Papua, through Instagram @patriotwondama
items: Kreativitas Berbasis Data: Pemanfaatan Kecerdasan Buatan dalam Inovasi Pemasaran untuk Ketahanan Ekonomi
items: Model Kepuasan dan Loyalitas Konsumen: Analisis Brand image, Value, Quality, dan Promotion pada Produk ABC
items: Pengaruh Perceived Quality dan Perceived Sacrifice Terhadap Perceived Value serta Dampaknya Pada Customer Loyalty di PT XYZ
items: Penggambaran Orang Timur Dalam Film Kaka Boss
items: Analisa Efektivitas Waktu Penerapan Metode NSC dan SBO Pada Proyek Renovasi Interior Retail di STAR Department Store Summarecon Bekasi
items: Comparative Analysis of Digital Literacy Effects on Cybercrime Awareness: Evidence from Generations Y and Z
items: Pengaruh Harga Dan Gaya Hidup Terhadap Keputusan Pembelian Iphone Pada Mahasiswa Kedokteran UHN Medan
items: Systematic Literature Review on Sustainability Accounting (2020-2025)
items: Factors Affecting Runners’ Continuance Intention on Strava Running Apps Usage In Jakarta
items: The Influence of Environmental Concerns and Online Reviews toward Purchase Intention of Electrical Vehicle in Jakarta
items: Komunikasi Internal Perusahaan dalam Proses Perubahan Organisasi
items: Strategi Customer Relationship Management Credit Union Likku Aba dalam Meningkatkan Loyalitas Anggota
items: Strategi Komunikasi Interpersonal Orangtua dalam Mencegah Perilaku Seksual Pranikah pada Remaja
items: Strategi Brand Positioning terhadap Brand Awareness Pada Merek Lokal Koto Batu
items: Pengaruh Kualitas Pelaporan Keuangan Dan Transparansi Informasi Terhadap Kinerja Keuangan Daerah
items: Strategi Bisnis Indomaret Dalam Memasuki Pasar Global
items: Keberlangsungan Pesantren: Tantangan dan Solusinya
items: Pengaruh Attractiveness,Trustworthiness, Product Price, Terhadap Impulsive Buying Decision Melalui Perceived Enjoyment Sebagai Variabel Antara
items: Evaluasi Sistem Manajemen Persediaan untuk Mencegah Stockout Dan Mencapai Kepuasan Pelanggan (Studi Kasus Industri Distribusi Listrik)
items: Pengaruh Inovasi Pelayanan dan Kualitas Pelayanan Terhadap Kepuasan Masyarakat di Kantor Kecamatan Medan Amplas
items: Generasi Z di Era Politik Digital: Bagaimana Media Sosial Membentuk Kecemasan dan Antusiasme dalam Pilkada Bogor 2024
items: Pengaruh Iklan Dan Harga Terhadap Keputusan Pembelian Konsumen Telepon Pintar Merek Xiaomi Di Plaza Medan Fair
items: Pengaruh Financial Knowledge Dan Socialization Agents Terhadap Management Behavior Pada Mahasiswa Universitas HKBP Nommensen Medan
items: Pengaruh Faktor Mindset dan Motivasi Terhadap Minat Berwirausaha Mahasiswa Universitas HKBP Nommensen Medan
items: Pengaruh Adaptasi Sosial Dan Dukungan Sosial Terhadap Culture Shock Mahasiswa Rantau Nias Di Uhn Medan
items: Pengaruh Kualitas Pelayanan, Harga, Terhadap Kepuasan Konsumen Menggunakan Jasa Transportasi Gojek Pada Mahasiswa UHN Medan
items: Pengaruh Value Proposition Dan Level Of Loyalty Terhadap Keputusan Penggunaan Transportasi In-Driver Di Medan Timur
items: Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Secara Online Di TiktokShop Pada Mahasiswa UHN Medan
items: Pengaruh Harga, Kualitas Dan Merek Produk Thrifting Terhadap Keputusan Pembelian Di Pasar Sambu Kota Medan

Shape, Share, Showcase: Exploring Digital Narratives of "Ekspedisi Patriot" in Teluk Wondama, West Papua, through Instagram @patriotwondama
type: item
description: The idea of developing a region in Indonesia goes beyond building infrastructure, it also involves fostering morale, education, and the cultivation of a positive public opinion. The establishment of such a positive image can be achieved through the use of contemporary popular media, one of which is Instagram. This study aims to explore the digital narrative of the Ekspedisi Patriot program in Teluk Wondama, West Papua, as represented through the Instagram account @patriotwondama. The research adopts a qualitative framework with an artistic research methodology, focusing on the process of creative production. The findings indicate that the content production of @patriotwondama is carried out through the Shape strategy (pre-production, production, and post-production), which is applied across Instagram posts, stories, and reels. The Share phase involves creating engaging content in various formats, collaborating with other creators, ensuring content relevance, avoiding repetitive reposts, and monitoring content insights. The Showcase stage focuses on expressing institutional identity and values, emphasizing Indonesian aspects and socio-cultural positioning that stimulate the audience through the integration of pop culture and traditional culture.
subject: Articles
  topic: section
subject: digital narrative
  topic: keywords
subject: ekspedisi patriot
  topic: keywords
subject: instagram
  topic: keywords
subject: teluk wondama
  topic: keywords
subject: papua barat
  topic: keywords
subject: @patriotwondama
  topic: keywords
creator: Muhammad Dicka Ma'arief Alyatalatthaf
creator: Mubdi Muhamad Latif
creator: Kusumajaya Setiadi
creator: Adhima Frissa Sofia
creator: Simanjuntak Shine Nauli Natasha
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-10-30
publication date: 2025-10-30
starting page: 96
ending page: 107
doi: 10.53008/87xxa584

Kreativitas Berbasis Data: Pemanfaatan Kecerdasan Buatan dalam Inovasi Pemasaran untuk Ketahanan Ekonomi
type: item
description: Di era disrupsi yang semakin meningkat, guncangan ekonomi, perubahan perilaku konsumen, dan meningkatnya tekanan persaingan, pemasaran sebagai sebuah disiplin ilmu harus berkembang. Makalah ini mengeksplorasi bagaimana menggabungkan kreativitas berbasis data dengan kecerdasan buatan (AI) memungkinkan inovasi dalam pemasaran yang memperkuat ketahanan ekonomi. Kami mensurvei literatur tentang AI dalam pemasaran, menganalisis kerangka kerja inovasi, dan memanfaatkan studi kasus (baik dari UKM maupun organisasi yang lebih besar) untuk memahami bagaimana inovasi pemasaran, yang didukung oleh data + AI, dapat melindungi perusahaan dan perekonomian dari volatilitas. Temuan utama: (1) AI memperkuat kapabilitas personalisasi, peramalan prediktif, dan eksperimen cepat; (2) pengawasan manusia yang kreatif tetap penting untuk autentisitas, resonansi emosional, dan menghindari bias; (3) adaptabilitas organisasi, kepemimpinan, dan kerangka kerja kebijakan etis merupakan mediator penting bagi kesuksesan. Implikasinya dikembangkan bagi para pemasar, perusahaan, dan pembuat kebijakan yang ingin membangun model bisnis yang tangguh, terutama di lingkungan dengan sumber daya terbatas. Keterbatasan diakui, dan arahan untuk penelitian mendatang diusulkan. Karya ini berkontribusi dalam menjembatani kesenjangan antara kreativitas dan data, menunjukkan bagaimana persinggungan keduanya menopang inovasi yang mutakhir sekaligus tangguh di masa yang penuh gejolak.
subject: Articles
  topic: section
subject: kecerdasan buatan
  topic: keywords
subject: kreativitas berbasis data
  topic: keywords
subject: inovasi pemasaran
  topic: keywords
subject: ketahanan ekonomi
  topic: keywords
subject: transformasi digital.
  topic: keywords
creator: DKS Nugraha
creator: Deni Danial Kesa
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-10-30
publication date: 2025-10-30
starting page: 108
ending page: 119
doi: 10.53008/67faxd61

Model Kepuasan dan Loyalitas Konsumen: Analisis Brand image, Value, Quality, dan Promotion pada Produk ABC
type: item
description: This research aims to see the effect of brand image, perceived value, perceived quality, and perceived promotion to customer satisfaction and its impact on customer loyalty produk abc. this research was conducted by quantitative research method with survey method on sample of building material store, gypsum store, applicator contractor in jabodetabek. samples were taken by purposive sampling method in which 180 samples were chosen based on predetermined criteria. the result of the research is (1) brand image has a positive and significant influence on customer satisfaction, (2) perceived value has a positive and significant influence on customer satisfaction, (3) perceived quality has a positive and significant influence on customer satisfaction, (4) perceived promotion has a positive and significant influence on customer satisfaction, (5) customer satisfaction a has positive and significant influence on customer loyalty.
subject: Articles
  topic: section
subject: Customer Satisfaction, Customer Loyalty, Brand image, Perceived Value, Perceived Quality, Perceived Promotion.
  topic: keywords
creator: Triyono Arief Wahyudi
rights: Hak Cipta (c) 2022 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2022-03-01
publication date: 2022-03-01
starting page: 67
ending page: 72
doi: 10.53008/vtbgw635

Pengaruh Perceived Quality dan Perceived Sacrifice Terhadap Perceived Value serta Dampaknya Pada Customer Loyalty di PT XYZ
type: item
description: This study aims to analyze the influence of perceived quality and perceived sacrifice on perceived value and its impact on customer loyalty at PT Haldin Pacific Semesta, particularly in the Spice and Seasoning Ingredients Division. A quantitative method was applied using a survey of 111 loyal customers who have partnered with the company for more than two years. The sample was selected through purposive sampling based on specific criteria. Data were collected via questionnaires tested for validity and reliability, then analyzed using classical assumption tests, Pearson correlation, coefficient of determination, path analysis, and t-tests. The findings indicate that both perceived quality and perceived sacrifice have a positive and significant effect on perceived value, while perceived value positively and significantly influences customer loyalty. Moreover, perceived quality and perceived sacrifice indirectly affect customer loyalty.
subject: Articles
  topic: section
subject: Perceived Quality, Perceived Sacrifice, Perceived Value, Customer Loyalty
  topic: keywords
creator: Triyono Arief Wahyudi
rights: Hak Cipta (c) 2021 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2020-03-02
publication date: 2020-03-02
starting page: 53
ending page: 63
doi: 10.53008/82p7g956

Penggambaran Orang Timur Dalam Film Kaka Boss
type: item
description: This study aims to analyze the portrayal of Eastern Indonesians in the film Kaka Boss using Charles Sanders Peirce’s semiotic approach. The research addresses the urgency of understanding how popular media constructs ethnic identity and influences public perception. A qualitative content analysis was conducted, focusing on visual, verbal, and symbolic signs representing Eastern Indonesian cultural values and social characteristics. The findings reveal five main representations: dominant figure, upholder of family values, proactive and creative individual, courageous conflict resolver, and symbol of resilience amid legal challenges. These portrayals shift outdated stereotypes toward a modern yet culturally rooted image. The study underscores the strategic role of film in shaping an inclusive and empowering social reality.
subject: Articles
  topic: section
subject: film kaka boss, construction of social reality, semiotics, easterners
  topic: keywords
creator: Gabriella Aurelia
creator: Heppy Haloho
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-09-03
publication date: 2025-09-03
starting page: 78
ending page: 86
doi: 10.53008/svj38z66

Analisa Efektivitas Waktu Penerapan Metode NSC dan SBO Pada Proyek Renovasi Interior Retail di STAR Department Store Summarecon Bekasi
type: item
description: This research aims to provide education in the analysis process to understand the effectiveness of package classification in the implementation of retail business interior project, namely, Star Department Store. By making a short conctact approach through the Nominated Subcontractor (NSC) and Supply by Owner (SBO) contract. Both contracting methods cane have a very significant impact on project completion, which can result in time efficiency, leading to quality outcomes. The NSC method can provide appropriate directions from subcontractors to complete specific tasks according to established requirement. The SBO method can give project owners the opportunity to manage the procurement of materials or equipment directly in implementing the retail business interior project. This research can provide comprehensive information on the structutured work package classification that can enhance project effectiveness throught both the contracts. The research approach used is a case study with qualitative analysis on several retail business interior projects that use NSC and SBO contracts. The results of this study can show the role of conducting a clear classification of interior design management project work packages carried out with proper management based on NSC or SBO contracts can improve cost efficiency, quality, and time for completing the STAR Department Store retail business interior renovation project.
subject: Articles
  topic: section
creator: Dwi Putranto
creator: Bramanta Octa Danu Putra
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-08-11
publication date: 2025-08-11
starting page: 51
ending page: 56

Comparative Analysis of Digital Literacy Effects on Cybercrime Awareness: Evidence from Generations Y and Z
type: item
description: This study aims to examine the influence of digital literacy and its dimensions - technical, cognitive, and social-emotional - on cybercrime awareness among university students, with a comparison between Generation Y and Generation Z. Adopting a quantitative approach, data were collected from 108 respondents through an online questionnaire using purposive sampling. Regression analysis revealed that all dimensions of digital literacy significantly affect cybercrime awareness, with the technical dimension having the most substantial impact. The generational comparison revealed that digital literacy had a significant influence on Generation Z, but no significant effect on Generation Y. These findings underscore the importance of adopting a multidimensional and generation-responsive approach to developing digital literacy and enhancing cybersecurity awareness.
subject: Articles
  topic: section
subject: digital literacy, cybercrime, social media, generation Z, generation Y
  topic: keywords
creator: Aris Subagio
creator: Rahmad Syalevi
creator: Suhendra Saputra Jaya
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-08-12
publication date: 2025-08-12
starting page: 57
ending page: 67
doi: 10.53008/kalbisocio.v12i3.4655

Pengaruh Harga Dan Gaya Hidup Terhadap Keputusan Pembelian Iphone Pada Mahasiswa Kedokteran UHN Medan
type: item
description: This study aims to analyze the influence of price and lifestyle on iPhone purchasing decisions among Faculty of Medicine students. iPhone products are known for their premium quality which is a symbol of social status, so they are chosen by many students who prioritize a modern lifestyle. This research used a quantitative method with a survey approach, where data was obtained through questionnaires distributed to 96 students from the Faculty of Medicine. The analysis technique used is multiple linear regression to determine the influence of price and lifestyle on iPhone purchasing decisions. The research results show that these two variables, price in accordance with product quality and lifestyle that supports social status, have a significant influence on purchasing decisions. These findings provide a deeper understanding of the factors that influence premium product purchasing decisions, especially among students.
subject: Articles
  topic: section
subject: Price, Lifestyle, Purchasing Decisions.
  topic: keywords
creator: Fitri Suriani Br. Silaban
creator: Darma Manalu
creator: Ridhon Simangunsong
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-21
publication date: 2025-03-21
starting page: 176
ending page: 184
doi: 10.53008/kalbisocio.v12i1.4521

Systematic Literature Review on Sustainability Accounting (2020-2025)
type: item
description: Penelitian ini adalah tinjauan literatur sistematis (SLR) yang menganalisis perkembangan akuntansi keberlanjutan dari tahun 2020 hingga pertengahan 2025. Fokus utamanya adalah integrasi aspek lingkungan, sosial, dan tata kelola (ESG) ke dalam pelaporan dan pengukuran kinerja organisasi. Akuntansi keberlanjutan telah menjadi kebutuhan strategis untuk transparansi dan akuntabilitas, tidak lagi sekadar inisiatif sukarela. Temuan SLR menyoroti pentingnya standardisasi pelaporan dan regulasi yang kuat untuk mengurangi risiko greenwashing dan meningkatkan kredibilitas data keberlanjutan. Pemanfaatan teknologi digital seperti kecerdasan buatan (AI), big data, dan blockchain teridentifikasi sebagai tren yang berkembang pesat, meningkatkan akurasi, efisiensi, dan auditabilitas pelaporan. Namun, tantangan utama masih terletak pada metodologi pengukuran dampak sosial dan lingkungan yang valid serta keterbatasan dalam konteks lokal dan budaya yang beragam. Penelitian ini menyarankan pengembangan metodologi baru, studi longitudinal, eksplorasi teknologi, dan analisis konteks lokal, serta kolaborasi erat antara akademisi, praktisi, regulator, dan masyarakat sipil untuk kemajuan bidang ini
subject: Articles
  topic: section
subject: None
  topic: keywords
creator: Maulana Malik Muhammad
creator: Vicky Septian Rachman
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-07-24
publication date: 2025-07-24
starting page: 42
ending page: 50

Factors Affecting Runners’ Continuance Intention on Strava Running Apps Usage In Jakarta
type: item
description: This study aims to analyze the influence of perceived ease of use, perceived usefulness, and social influence on the continuance intention to use the Smart running application (Case Study: Strava App Users in Jakarta). A survey of 110 respondents (54.55% male, 45.45% female) was conducted, with the dominant age range being 31-40 years (35.45%) and professions primarily private employees (28.18%) and entrepreneurs (24.55%). Data were analyzed using SmartPLS 3.0, including validity, reliability, determination, and significance tests. The results show that perceived ease of use and social influence significantly influence continuance intention, while perceived usefulness does not significantly influence it. The independent variables explain 41% of the variance in continuance intention. Future research is advised to expand the number of respondents, geographical area, and examine other variables such as word-of-mouth marketing or brand awareness.
subject: Articles
  topic: section
subject: Perceived ease of use
  topic: keywords
subject: Perceived usefulness
  topic: keywords
subject: Social influences
  topic: keywords
subject: Continuance intention
  topic: keywords
creator: Ferdinandus Winandy Soesilo
creator: Cecelia Suprapti Hendharta
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-07-16
publication date: 2025-07-16
starting page: 35
ending page: 41
doi: 10.53008/kalbisocio.v12i3.4574

The Influence of Environmental Concerns and Online Reviews toward Purchase Intention of Electrical Vehicle in Jakarta
type: item
description: This research was conducted to examine the partial and simultaneous effects of Environmental Concerns (X1) and Online Reviews (X2) on Electric Vehicle Purchase Intention (Y) in Jakarta. A quantitative approach was employed, using a purposive sampling technique with a total of 155 respondents. Data was collected through the distribution of questionnaires measured using a Likert scale. The analysis included validity and reliability testing, along with multiple regression analysis, processed using SPSS 25. The results indicate that Environmental Concerns and Online Reviews simultaneously have a positive and significant influence on Electric Vehicle Purchase Intention. Therefore, it can be concluded that potential EV buyers in Jakarta are significantly influenced by these two factors when considering their purchase decisions.
subject: Articles
  topic: section
subject: Electric Vehicle, Environmental Concerns, Online Reviews, Purchase Intention.
  topic: keywords
creator: Cecelia Suprapti Hendharta
creator: Ferdinandus Winandy Soesilo
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-07-16
publication date: 2025-07-16
starting page: 233
ending page: 241
doi: 10.53008/kalbisocio.v12i1.4577

Komunikasi Internal Perusahaan dalam Proses Perubahan Organisasi
type: item
description: Penelitian ini bertujuan untuk menganalisis peran komunikasi internal dalam mendukung keberhasilan proses perubahan organisasi. Perubahan organisasi yang efektif memerlukan strategi komunikasi yang jelas dan tepat untuk mengelola ketidakpastian, resistensi, serta memastikan keterlibatan seluruh anggota organisasi. Studi ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam dan studi kasus pada Universitas Kalbis yang sedang menjalani perubahan struktural dan kepimpinan. Hasil penelitian menunjukkan bahwa komunikasi internal yang terbuka, transparan, dan dua arah sangat penting dalam mengurangi ketegangan serta meningkatkan pemahaman dan partisipasi karyawan terhadap perubahan yang sedang berlangsung. Peran pemimpin organisasi sangat menentukan dalam menyampaikan visi dan tujuan perubahan, di mana komunikasi dari pimpinan yang konsisten dan empatik dapat memotivasi karyawan untuk mendukung perubahan. Selain itu, penggunaan media komunikasi yang bervariasi, seperti rapat daring, email dan platform komunikasi internal, berperan penting dalam menjangkau seluruh lapisan karyawan dengan cara yang efektif. Meskipun demikian, penelitian ini menemukan bahwa masih terdapat tantangan dalam mengelola komunikasi selama perubahan, seperti ketidakjelasan pesan atau perbedaan persepsi antara manajer dan karyawan. Berdasarkan temuan ini, penelitian ini merekomendasikan agar perusahaan memperkuat saluran komunikasi dua arah, meningkatkan pelatihan komunikasi untuk pemimpin dan karyawan, serta memanfaatkan teknologi digital untuk meningkatkan efektivitas komunikasi internal dalam menghadapi perubahan organisasi.
subject: Articles
  topic: section
subject: Komunikasi Krisis, Strategi Komunikasi, Komunikasi Internal, Perubahan Organisasi, Organisasi Pendidikan
  topic: keywords
creator: Santi Delliana
creator: Andi Subagja
creator: Lydia Fahmawati
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-08-19
publication date: 2025-08-19
starting page: 68
ending page: 77
doi: 10.53008/kalbisocio.v12i3.4552

Strategi Customer Relationship Management Credit Union Likku Aba dalam Meningkatkan Loyalitas Anggota
type: item
description: Penelitian ini bertujuan menjelaskan implementasi strategi customer relationship management Credit Union Likku Aba dalam meningkatkan loyalitas anggota. Pengetahuan pelanggan terhadap manfaat produk dan layanan dapat mempengaruhi keputusan pelanggan loyal terhadap perusahaan. Dalam konteks credit union, loyalitas anggota dapat diamati melalui partisipasi aktif dalam credit dan dalam komunikasi organisasi. Pendidikan dasar merupakan sumber informasi akurat bagi anggota untuk memahami organisasi dan pengelolaan credit union. Anggota yang sudah mendapatkan pendidikan dasar sekitar 12.24%. Di dalam pendidikan dasar terjadi penyampaian informasi tentang prinsip, nilai dan operasional credit union. Pelaksanaan pendidikan dasar disesuaikan dengan kesediaan waktu anggota juga. Agar menghindari terjadinya misinformasi tentang credit union, CU Likku Aba melakukan program pemberdayaan melalui kelompok-kelompok basis. CU Likku Aba juga melakukan hubungan jangka panjang dengan anggota dalam kelompok. Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi kasus. Peneliti menggunakan teknik pengumpulan data melalui wawancara dengan pihak staf diklat dan pemberdayaan dan dokumentasi terkait topik obyek penelitian. Analisa data yang digunakan adalah teknik triangulasi. Hasil penelitian menunjukkan bahwa CU Likku Aba melakukan tahapan-tahapan dalam penerapan strategi CRM berupa identifikasi, segmentasi, interaksi dengan anggota, dan penyesuasian layanan. Penyesuaian tidak hanya terjadi pada layanan CU tetapi juga pada usaha pengembangan SDM anggota CU Likku Aba melalui kegiatan pemberdayaan.
subject: Articles
  topic: section
creator: Kristian Suryadi Badur
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-07-07
publication date: 2025-07-07
starting page: 24
ending page: 34
doi: 10.53008/kalbisocio.v12i3.4571

Strategi Komunikasi Interpersonal Orangtua dalam Mencegah Perilaku Seksual Pranikah pada Remaja
type: item
description: Penelitian ini bertujuan mendeskripsikan strategi komunikasi interpersonal orangtua dalam mencegah perilaku seksual pranikah remaja di Kecamatan Medan Satria, Kota Bekasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus tunggal instrumental. Teknik pengumpulan data dilakukan melalui wawancara semi-terstruktur dengan informan yang dipilih secara purposive dan snowball sampling. Hasil penelitian menunjukkan tiga kategori strategi komunikasi interpersonal yang dilakukan orangtua: pengawasan, pengendalian sosial, dan pendidikan seksual. Strategi komunikasi yang diterapkan meliputi pendekatan persuasif, informatif, instruktif, hingga koersif. Faktor pendukung komunikasi interpersonal yang efektif meliputi empati, keterbukaan, dukungan, kesetaraan, dan sikap positif. Sebaliknya, hambatan komunikasi interpersonal antara lain kecemasan, kurangnya keterbukaan, hambatan semantik, serta status sosial. Implikasi dari penelitian ini menegaskan pentingnya komunikasi interpersonal yang intensif dan terbuka dalam keluarga untuk mencegah perilaku seksual pranikah pada remaja.
subject: Articles
  topic: section
subject: keluarga, komunikasi interpersonal, pencegahan seks pranikah, pendidikan seksual, remaja
  topic: keywords
creator: Kevin Aditya Mahar
creator: Davis Roganda Parlindungan
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-07-07
publication date: 2025-07-07
starting page: 222
ending page: 232
doi: 10.53008/kalbisocio.v12i1.4569

Strategi Brand Positioning terhadap Brand Awareness Pada Merek Lokal Koto Batu
type: item
description: This study aims to analyze brand positioning strategies to enhance brand awareness of Koto Batu, a local handmade jewelry brand using natural gemstones and pure silver, crafted by local artisans. Using a descriptive qualitative approach through participant observation, indepth interviews, and literature review, the research explores how Koto Batu builds a distinctive brand identity through healing benefits, ethnic-modern aesthetics, and social value such as women's empowerment and environmental awareness. SWOT analysis indicates that Koto Batu’s strengths lie in product differentiation, emotional value, and unique design, but challenges remain in limited digital exposure and weak visual identity. Opportunities arise from the growing trends of wellness, while threats come from emerging local competitors with similar positioning. A strong and consistent brand positioning strategy can reinforce brand perception, improve consumer awareness, and expand Koto Batu’s market reach.
subject: Articles
  topic: section
subject: brand positioning, brand awareness, local brand, handmade jewelry
  topic: keywords
creator: Yulianti Mayank Sari
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-06-24
publication date: 2025-06-24
starting page: 215
ending page: 221
doi: 10.53008/kalbisocio.v12i1.4567

Pengaruh Kualitas Pelaporan Keuangan Dan Transparansi Informasi Terhadap Kinerja Keuangan Daerah
type: item
description: This study aims to analyze the effect of financial report quality and information transparency on regional financial performance, considering fiscal capacity as a control variable. Using a quantitative approach and multiple linear regression analysis, this study involves data from 10 major provinces in Indonesia during the 2020-2024 period. The results show that financial report quality, public information transparency, and fiscal capacity significantly affect regional financial performance. The regression model explains 92.4% of the variation in regional financial performance (R² = 0.924), making this model very strong statistically and empirically. These findings strengthen the importance of transparent and accountable regional financial governance and consider fiscal capacity as a strategic factor in improving performance.
subject: Articles
  topic: section
subject: financial reporting, information transparency, fiscal capacity, regional financial performance, multiple regression
  topic: keywords
creator: Andi Aditya Hardinto
creator: Faradilla Kusumaningrum
creator: Aria Kesuma
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-06-19
publication date: 2025-06-19
starting page: 19
ending page: 23
doi: 10.53008/kalbisocio.v12i3.4557

Strategi Bisnis Indomaret Dalam Memasuki Pasar Global
type: item
description: Indomaret's business strategy in entering the global market must rely on a holistic approach that includes market analysis, product adaptation, strategic partnerships, digital innovation, brand development, and adherence to sustainability principles. The purpose of this study is to identify the internal and external factors that influence Indomaret’s readiness to expand into the global market, determine the business strategies that can be applied for competition and adaptation in international markets, and understand the role of innovation, partnerships, and local cultural adaptation in supporting Indomaret’s global expansion success. The method used is literature study. The results of this study indicate that Indomaret's success in expanding into global markets is largely determined by the synergy between innovation, strategic partnerships, and adaptation to local cultures. Innovation enables Indomaret to remain relevant and competitive amid changing trends and international consumer needs, particularly through the use of technology, appropriate product development, and digitalized services.
subject: Articles
  topic: section
subject: Business, Indomaret, global market
  topic: keywords
creator: Sorga Niken Ken Solahudin
creator: Muhamad Hanafi Labay
creator: Mario Rikki
creator: Mohamad Zein Saleh
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-06-19
publication date: 2025-06-19
starting page: 10
ending page: 18
doi: 10.53008/kalbisocio.v12i3.4565

Keberlangsungan Pesantren: Tantangan dan Solusinya
type: item
description: The aim of this study is to identify the challenges faced by Islamic boarding schools (pesantren) and recommend solutions to ensure the sustainability of this oldest educational institution. This research employs a descriptive approach through qualitative and quantitative descriptive analysis. The sample consists of 210 respondents, including 66 students, 101 parents, and 43 teachers and administrators from the Baitul Hikmah Foundation in Sukoharjo Regency, Central Java Province. Data analysis was conducted using descriptive analysis with an empathy map. The results indicate that the main challenges are related to high education costs, lack of extracurricular activities, service quality, curriculum and teaching systems, and the overall quality of the pesantren. To address these issues, the pesantren requires strategic solutions, such as establishing business units to support stronger and more independent funding, offering more varied extracurricular activities, improving service quality, reviewing the curriculum and teaching systems, and implementing strategies to enhance the quality of the pesantren.This study has limitations, as it only sampled 210 internal respondents from one pesantren. Future research should expand the sample size across multiple pesantren and include other stakeholders.
subject: Articles
  topic: section
subject: sustainable business, empathy map, social entrepreneurship, pesantren management.
  topic: keywords
creator: Longgar Wahyudi Triasmoro
creator: Marfiati Yamco
creator: Pramana Wahyu Aji
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-06-11
publication date: 2025-06-11
starting page: 1
ending page: 9
doi: 10.53008/kalbisocio.v12i3.4553

Pengaruh Attractiveness,Trustworthiness, Product Price, Terhadap Impulsive Buying Decision Melalui Perceived Enjoyment Sebagai Variabel Antara
type: item
description: This study aims to analyze the influence of Attractiveness, Trustworthiness, and Product price on Perceived enjoyment and its impact on Impulsive buying decision. A quantitative method was employed, with respondents volunteer to be part of the reseach using self-selection sampling. The t-test results indicate that all independent variables have a significant influence on Perceived enjoyment. Furthermore, a simple regression test reveals that Perceived enjoyment significantly affects Impulsive buying decision. The highest mean value indicates that Attractiveness is the dominant factor driving impulsive buying behavior, while the lowest mean value is observed in the Trustworthiness dimension. Managerial implications suggest strengthening visual strategies and enhancing trust elements to improve variable performance. This study provides valuable insights for marketing practitioners and opens opportunities for further exploration of other factors influencing consumer behavior.
subject: Articles
  topic: section
subject: Impulsive buying decision, Attractiveness, Trustworthiness, Product price, Perceived enjoyment, consumer behavior
  topic: keywords
creator: Sachiko C.J. Hermanus
creator: Donant Alananto Iskandar
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-10-15
publication date: 2025-10-15
starting page: 87
ending page: 95
doi: 10.53008/pfsb4r42

Evaluasi Sistem Manajemen Persediaan untuk Mencegah Stockout Dan Mencapai Kepuasan Pelanggan (Studi Kasus Industri Distribusi Listrik)
type: item
description: Inventory management plays a vital role in ensuring product availability and customer satisfaction, particularly in the electrical distribution industry, where demand tends to be dynamic. This study aims to evaluate the effectiveness of inventory management systems at PT XYZ, which has implemented an ERP system integrated with e-Kanban, yet still faces challenges in fulfilling customer demand on time. A key issue identified is the high rate of delivery delays, reaching 61%, primarily caused by manual buffer stock management and inconsistent forecasting accuracy. The analysis methods employed include the calculation of Economic Order Quantity (EOQ), Safety Stock (SS), Reorder Point (ROP), and Mean Absolute Percentage Error (MAPE) to measure forecasting accuracy. The results show that EOQ ranges from 102 to 207 units per order, with significant potential for reducing ordering costs. However, 62.5% of products have actual Safety Stock below optimal levels, increasing the risk of stockouts. The current ROP has not effectively triggered timely reorder due to a lack of consideration for weekly demand fluctuations. The average MAPE value of 14.19% indicates sufficient forecast accuracy, though several products exceed 30%, reflecting notable discrepancies between forecasted and actual demand. In conclusion, the current inventory system at PT XYZ requires improvement, especially in the adjustment of SS and ROP based on real-time data and the automation of buffer stock management. These measures are expected to reduce the risk of stockouts, improve inventory cost efficiency, and maintain customer satisfaction.
subject: Articles
  topic: section
subject: Inventory Management, Stockout, Customer Satisfaction.
  topic: keywords
creator: Kuniarti Pratiwi
creator: Siti Nurjanah
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-26
publication date: 2025-03-26
starting page: 206
ending page: 214
doi: 10.53008/kalbisocio.v12i1.4526

Pengaruh Inovasi Pelayanan dan Kualitas Pelayanan Terhadap Kepuasan Masyarakat di Kantor Kecamatan Medan Amplas
type: item
description: Penelitian ini bertujuan untuk menganalisis pengaruh inovasi pelayanan dan kualitas pelayanan terhadap kepuasan masyarakat di Kantor Kecamatan Medan Amplas. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian sebanyak 100 responden yang dipilih menggunakan metode purposive sampling. Analisis data dilakukan dengan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa inovasi pelayanan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan masyarakat. Secara simultan, kedua variabel ini juga memberikan kontribusi signifikan terhadap tingkat kepuasan masyarakat di Kecamatan Medan Amplas. Oleh karena itu, peningkatan inovasi dan kualitas pelayanan perlu terus dilakukan untuk meningkatkan kepuasan masyarakat.
subject: Articles
  topic: section
subject: Inovasi Pelayanan, Kualitas Pelayanan, Kepuasan Masyarakat, Kecamatan Medan Amplas
  topic: keywords
creator: Yolanda Febrianti Br Sinaga
creator: Nalom Siagian
creator: Vera A.R. Pasaribu
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-22
publication date: 2025-03-22
starting page: 126
ending page: 132
doi: 10.53008/kalbisocio.v12i2.4505

Generasi Z di Era Politik Digital: Bagaimana Media Sosial Membentuk Kecemasan dan Antusiasme dalam Pilkada Bogor 2024
type: item
description: With Generation Z's increasing reliance on digital platforms for information, social media has become an important battleground in shaping their political attitudes and behaviours. Political content that is freely spread on social media under the pretext of political education or personal branding, often influences anxiety which ultimately gives birth to apathy, although on the one hand, it can create high enthusiasm among Generation Z as novice voters in the democratic party. The purpose of the study was to determine the extent to which social media platforms affect the anxiety and enthusiasm of generation Z, and how interaction with political content on social media can affect generation Z's perceptions and attitudes towards elections. This research uses quantitative methods to collect data from first-time voters who are active on social media. The results show that political content disseminated through social media can increase anxiety among Generation Z, especially when the information received is negative or frightening. On the other hand, positive campaigns and calls to participate in elections through these platforms can increase their enthusiasm to vote. The conclusion of this study emphasises that social media has a significant impact in influencing Generation Z's political emotions.
subject: Articles
  topic: section
subject: Social media, First-time voters, Anxiety, Enthusiasm
  topic: keywords
creator: Dony Putro Herwanto
creator: Dwika Febrianti
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-22
publication date: 2025-03-22
starting page: 196
ending page: 205
doi: 10.53008/kalbisocio.v12i1.4516

Pengaruh Iklan Dan Harga Terhadap Keputusan Pembelian Konsumen Telepon Pintar Merek Xiaomi Di Plaza Medan Fair
type: item
description: The purpose of this study is to measure the influence of Advertising, Price and Consumer Purchasing Decisions of Xiaomi Palaza Medan Fair Smartphones. This study uses a quantitative method with nonprobability sampling techniques and a purposive sampling approach with a sample of 97 respondents. The data collection technique is carried out by distributing questionnaires to consumers with the purchase of the last Xiaomi smartphone. The data were analyzed using multiple regression analysis which began with validity, reliability, classical assumptions, determination coefficients, F test and t test conducted using SPSS statistic version 25. Based on the partial t test and the F test simultaneously, it was shown that three independent variables Advertising and Prices had a positive and significant effect on the purchase decision by consumers at Plaza Medab Fair. Based on the determination coefficient R2, it can be seen that two independent variables explain the 0.483%, the variability of Xiaomi product purchase data and the remainder can be explained by other variables that were not studied in this research.
subject: Articles
  topic: section
subject: Advertising, Price, Purchase Decision.
  topic: keywords
creator: Flora Nikita Situmorang
creator: Charles M. Sianturi
creator: Kepler Sinaga
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-21
publication date: 2025-03-21
starting page: 185
ending page: 195
doi: 10.53008/kalbisocio.v12i1.4478

Pengaruh Financial Knowledge Dan Socialization Agents Terhadap Management Behavior Pada Mahasiswa Universitas HKBP Nommensen Medan
type: item
description: This research aims to determine the influence of Financial Knowledge and Socialization Agents on Financial Management Behavior in HKBP Nommensen University students. This research was conducted using quantitative methods. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the calculated t value for the Financial Knowledge variable is 4.754, where the value is > from t table 0.2006 and the significant value for the Financial Knowledge variable is 0.000 < from the significance level of 0.05 (5%). So it can be concluded, Financial Knowledge has a positive and significant effect on Financial Management Behavior. And the f test obtained a calculated f value of 11,733 where this value is > f table of 3.09. And the significant value is 0.000 < the significance level of 0.05. So it can be concluded that simultaneously Financial Knowledge and Socialization Agents together have a significant influence on Financial Management Behavior.
subject: Articles
  topic: section
subject: Financial Knowledge, Socialization Agents, Management Behavior
  topic: keywords
creator: Wahyu K. Pardede
creator: Darma Manalu
creator: Ridhon NB. Simangunsong
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-20
publication date: 2025-03-20
starting page: 168
ending page: 175
doi: 10.53008/kalbisocio.v12i1.4494

Pengaruh Faktor Mindset dan Motivasi Terhadap Minat Berwirausaha Mahasiswa Universitas HKBP Nommensen Medan
type: item
description: Entrepreneurial interest among students is a key factor in fostering young, innovative, and independent entrepreneurs. This study aims to analyze the influence of mindset and motivation on the entrepreneurial interest of students at HKBP Nommensen University, Medan. Mindset, particularly a growth mindset, plays a crucial role in shaping adaptive thinking and openness to business opportunities, while motivation, both intrinsic and extrinsic, serves as a primary driver in making entrepreneurial decisions. This research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to students from various study programs who have an interest in entrepreneurship. Multiple linear regression analysis was used to examine the relationship and influence of independent variables (mindset and motivation) on the dependent variable (entrepreneurial interest). The results indicate that a positive entrepreneurial mindset significantly enhances students' interest in starting a business. Additionally, motivation, especially internal factors such as the drive for financial independence and self-actualization, strongly influences students' decisions to pursue entrepreneurship. Therefore, universities need to develop a more practical entrepreneurship curriculum and implement programs that foster entrepreneurial mindset and motivation to encourage more students to become entrepreneurs.
subject: Articles
  topic: section
subject: Mindset, Motivation, Entrepreneurial Interest, Students HKBP Nommensen University Medan
  topic: keywords
creator: Katarina Uli P. Br. Hombing
creator: Natalia E. Sihombing
creator: L. Primawati Degodona
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-19
publication date: 2025-03-19
starting page: 160
ending page: 167
doi: 10.53008/kalbisocio.v12i1.4435

Pengaruh Adaptasi Sosial Dan Dukungan Sosial Terhadap Culture Shock Mahasiswa Rantau Nias Di Uhn Medan
type: item
description: This study aims to analyze the influence of social adaptation and social support on culture shock experienced by Nias migrant students at HKBP Nommensen University Medan. The research employs a quantitative method with an explanatory approach. The sample consists of 82 students selected using a simple random sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that social adaptation has a significant negative effect on culture shock, meaning that better social adaptation leads to lower levels of culture shock. Social support also has a significant negative effect on culture shock, showing that higher social support reduces culture shock levels. Simultaneously, social adaptation and social support significantly influence culture shock among Nias migrant students. This study is expected to provide insights for migrant students and educational institutions in supporting students' social adaptation processes.
subject: Articles
  topic: section
subject: social adaptation, social support, culture shock, migrant students
  topic: keywords
creator: Ellenvis Gulo
creator: Nalom Siagian
creator: Artha Lumban Tobing
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-19
publication date: 2025-03-19
starting page: 151
ending page: 159
doi: 10.53008/kalbisocio.v12i1.4514

Pengaruh Kualitas Pelayanan, Harga, Terhadap Kepuasan Konsumen Menggunakan Jasa Transportasi Gojek Pada Mahasiswa UHN Medan
type: item
description: In the era of the development of information and communication technology has brought significant changes in various sectors, including the transportation industry. This study aims to analyze the effect of service quality and price on customer satisfaction in using Gojek online transportation services, focusing on students of HKBP Nommensen University Medan. The method used is a quantitative approach with data collection techniques through questionnaires distributed to respondents. The results of the study indicate that Service Quality and Price significantly affect Service Satisfaction, this is shown in the results of the partial test (t test) T-count value (X1) 10.572> t table 1.985 significance value 0.000 <0.05 and the results of the partial test (t test) T-count value (X2) 18.148> t table 1.985 significance value 0.000 <0.05. The conclusion in this study is that Service Quality and Price have a positive and significant effect on Customer Satisfaction.
subject: Articles
  topic: section
subject: Service Quality, Price, Consumer Satisfaction, Online Transportation, Gojek
  topic: keywords
creator: Nia Astuti Siregar
creator: Nalom Siagian
creator: Kepler Sinaga
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-19
publication date: 2025-03-19
starting page: 142
ending page: 150
doi: 10.53008/kalbisocio.v12i1.4489

Pengaruh Value Proposition Dan Level Of Loyalty Terhadap Keputusan Penggunaan Transportasi In-Driver Di Medan Timur
type: item
description: This research aims to identify and analyze the main factors that influence customer loyalty in the highly competitive online transportation business. Transportation has an important role in everyday life, both in urban and rural areas. Of the various types of transportation, land transportation is the most dominant in Indonesia because of its accessibility, more affordable prices and flexibility. One of the online transportation companies developing in Indonesia is In-Driver, which entered the Indonesian market in 2019 with a unique feature in the form of a negotiation system between drivers and users. In tight competition with other online transportation services such as Gojek, Grab, and Maxim, In-Driver needs to pay attention to factors that influence customer loyalty, brand image, and the value perceived by customers.
subject: Articles
  topic: section
subject: Value Proposition, Level Of Loyalty, Usage Decision
  topic: keywords
creator: Josua Pasaribu
creator: Darma Manalu
creator: Artha Lumban Tobing
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-19
publication date: 2025-03-19
starting page: 133
ending page: 141
doi: 10.53008/kalbisocio.v12i1.4487

Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Secara Online Di TiktokShop Pada Mahasiswa UHN Medan
type: item
description: This research aims to analyze the influence of trust and convenience on online purchasing decisions on the Tiktok Shop buying and selling site among students at HKBP Nommensen University, Medan. This research uses quantitative research methods with data collection techniques through questionnaires. The research results show that the trust variable has a t-value of 5,600. The calculated t-value is smaller than the t-table value (5,600<t-table) also indicates that the hypothesis H0 is accepted. The convenience variable has a t-count value of 8.236 with a probability level (sig) of 0.000. Because this value is smaller than the significance level of 0.05, the t-count value which is greater than the t-table shows that the H1 hypothesis is accepted. The purchase decision F-calculated value of 41.233 is much greater than the F-table of 3.09, so H1 is accepted and H0 is rejected. The coefficient of determination of 0.453 indicates that 45.3 variations in purchasing decisions can be explained by the trust and convenience variables, the remaining 54.7% is explained by other factors not included in this research model.
subject: Articles
  topic: section
subject: Trust, Convenience, Purchasing Decisions
  topic: keywords
creator: Meri Mesia Pandiangan
creator: Natalia E. Sihombing
creator: L. Primawati Degodona
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-19
publication date: 2025-03-19
starting page: 122
ending page: 132
doi: 10.53008/kalbisocio.v12i1.4473

Pengaruh Harga, Kualitas Dan Merek Produk Thrifting Terhadap Keputusan Pembelian Di Pasar Sambu Kota Medan
type: item
description: The purpose of this research is to measure the influence of price, quality and brand of thrifting products on purchasing decisions by students at Sambu Market, Medan City. This research uses quantitative methods with non-probability sampling techniques and a purposive sampling approach with a sample size of 100 respondents. The data collection technique was carried out by distributing questionnaires to students with thrifting purchases no later than the last year. Data were analyzed using multiple regression analysis which began with tests of validity, reliability, classical assumptions, coefficient of determination, F test and t test which were carried out using SPSS version 25. Based on the partial t test and simultaneous F test, it is known that the three independent variables Price, Quality and Brand have a positive and significant effect on thrifting purchasing decisions by students at Sambu Market, Medan City. Based on the coefficient of determination R2, it is known that the three independent variables explain data variability of 0.761% in purchasing decisions for thrifting products.
subject: Articles
  topic: section
subject: Price, Quality, Brand and Purchasing Decisions
  topic: keywords
creator: Erika Juliana Sihombing
creator: Charles M. Sianturi
creator: Jonson Rajagukguk
rights: Hak Cipta (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-18
publication date: 2025-03-18
starting page: 114
ending page: 121
doi: 10.53008/kalbisocio.v12i1.4425