Pengaruh Konten “Tiktok Kuy Entertainment” Terhadap Persepsi Positif Remaja (Survei pada Remaja Rusun Conver Kemayoran)

Abstrak

Although social media has become an integral part of everyday life, its development as mass media calls attention to its potential influence in shaping public opinion. However, with this development, problems that need to be understood more deeply, especially regarding the impact of content presented by platforms such as TikTok Kuy Entertainment on teenagers' perceptions, have emerged. Fundamental questions arise regarding how such content can shape teenagers' views, values, and attitudes and how this can influence their social and psychological dynamics. Social media as is mass media because it has the capacity tocan shape public opinion that develops in society. This study aims to find out whether TikTok Kuy Entertainment content influences adolescents' perceptions. This study uses a positivist paradigm with a quantitative approach and uses a questionnaire as the research method. The theory used in this study is the hypodermic needle theory. The data collection method used a survey method in which questionnaires were distributed to 120 respondents and responses were obtained. It passed validity testing using Pearson correlation technique and reliability testing using Cronbach alpha technique. Next, analyze the data using a correlation coefficient test and simple linear regression analysis. The results of this study show that the influence of Tiktok TikTok Kuy entertainment content contributes up to 88. 3% to his teenagers' recognition.