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Pengaruh Promosi Dan User Experience Terhadap Kepuasaan Yang Berdampak Pada Loyalitas Supplier Pada Situs E-Commerce Tokodistributor

Darma Guna — 2024-05-11

This study aims to determine the effect of promotion and user experience (ux) on satisfaction which has an impact on supplier loyalty on distributor store e-commerce sites. This study uses a quantitative research method with a purposive sampling technique in collecting questionnaire data, the researcher uses a sample of suppliers who are actively selling on e-commerce sites which 130 users of distributor shops. The results of this study indicate that promotion has an effect on satisfaction user experience has no effect on satisfaction. and there is no effect of satisfaction on loyalty. Promotion and user experience were found to have a joint effect on satisfaction.

Analisis Perbandingan Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Cinema XXI Dan CGV

Yehezkiel Zona Agustinus Sijabat — 2024-05-11

The purpose of this study aims to investigate and compare prices and service quality on customer satisfaction of XXI Cinemas and CGV Cinemas in the DKI Jakarta province. This study uses a quantitative approach with a survey method by collecting data using a questionnaire distributed to consumers of XXI Cinemas and CGV Cinemas in the DKI Jakarta province. The research sample consisted of 60 respondents to Cinema XXI and 60 respondents to Cinema CGV. The results of this study indicate that the better the service quality, the more satisfied consumers will be. The results of this study can be a reference for companies that manage XXI Cinemas and CGV Cinemas to continuously improve service quality and apply prices according to the benefits that consumers get. This is expected to increase consumer satisfaction in both cinemas.

Pengaruh Content Marketing Terhadap Minat Beli Dan Emotional Marketing Sebagai Variabel Intervening

Joseph M. J. Renwarin — 2024-05-11

Pocari Sweat advertises using anime media and gets 15 million views on YouTube, from the pre-survey it is known that respondents are interested in anime advertising rather than the advertising product. This study aims to find out how much Content Marketing has an effect on Purchase Intention, how much Content Marketing has an effect on Emotional Marketing, how much Emotional Marketing has an effect on Purchase Intention and how much Emotional Marketing intervenes in the influence of Content Marketing on Purchase Intention. This research method uses a quantitative approach method and the Probability Sampling method in sampling respondents. The results of this study are content marketing has a positive and significant relationship to Purchase Intention, content marketing has a positive and significant relationship to emotional marketing, emotional marketing has a positive and significant relationship to Purchase Intention, Emotional Marketing intervenes in the influence of Content Marketing on Buying Interest by The value of the indirect influence of Content Marketing through Emotional Marketing on Purchase Interest is 0.363 > from the direct influence with a value of 0.273

Perbedaan Penjualan Via E-Commerce Dan Direct Selling Suku Cadang Mobil Aquarius Motor

Jeki Jeki — 2024-05-11

Sales through e-commerce and direct selling have become two methods commonly used in the automotive industry to market and sell auto parts. However, there is still a paucity of research investigating the differences between these two methods, particularly in the context of aquarius Motor auto parts. Aquarius Motor is a micro, small and medium enterprise. This study aims to determine the differences in sales via e-commerce and direct selling of Aquarius Motor car parts. This study used a quantitative research method with a purposive sampling technique in collecting questionnaire data from customers of Aquarius motor car parts as many as 84 respondents.

Pengaruh Pelatihan Dan Budaya Kaizen Terhadap Kinerja Karyawan Di PT. Bank Central Asia, Tbk. Cabang Kelapa Gading Raya

Evelyn Caluela — 2024-05-12

This study aims to determine the effect of training and kaizen culture on employee performance at PT Bank Central Asia, Tbk Kelapa Gading Raya Branch. Field research methods with a type of quantitative approach. The employee population is 45 people and the sample taken is 45 people using the Non Probability Sampling technique. Data processing uses multiple linear regression using SPSS Version 25 software. The results of this study conclude that there is a significant influence between training on employee performance and kaizen culture on employee performance and simultaneously have a positive influence on employee performance.

Analisis Pembelajaran Elektronik Dan Pola Pikir Tumbuh Kembang Pada Ketangkasan Karyawan Serta Dosen STIE PBM

Nazory Effendy — 2024-05-13

This study aims to determine the effect of e-learning and growth mindset to workforce agility at Insurance Company XYZ. This study using qualitative approach as well as observation and interview to collect data and information about the problems that might be happen. This study conducted interviews with 5 persons who are the employees of Insurance Company XYZ.In this study it was found that there were various positive and negative impacts. Even tho, the results of this study show that e-learning and growth mindset have an effect on workforce agility at Insurance Company XYZ. Therefore, the researcher give the suggestion for Insurance Company XYZ is to always empower, motivate and provide moral support for the employees to be able to provide the best for the company and not give up easily at work.