KALBISOCIO Jurnal Bisnis dan Komunikasi

Faktor Penentu Brand Trust Pada Oronamin C Melalui Brand Image

Prida Ariani Ambar Astuti — 2024-12-03

A brand is an essential element for a company in building trust and image. Therefore, many methods can be used, one of which is using brand ambassadors and increasing brand awareness. This research aims to identify and analyze the extent to which the influence of brand ambassadors Vincent and Desta, then brand awareness affects brand trust though the brand image of oronamin C. A positivist paradigm with a quantitative approach is used in this study, with an explanatory survey method conducted on Instagram followers of @oronaminc.id. The collected data was then processed using the SmartPLS 3.2.9 analysis tool with the Structural Equation Modelling (SEM)-PLS method. The results of this study show that brand ambassadors do not directly significantly influence brand trust. However, brand ambassadors significantly influence brand trust through the brand image formed on the Oronamin C product with value of 10.9%. Meanwhile, brand awareness has a direct significant impact on brand trust with value of 41,9% and significantly influences brand trust through the brand image with value of 25,1%

Variabel Penentu Loyalitas Melalui Kepuasan Pada Katering Sehat

Devia Fajar Meytianni — 2024-12-17

This study aims to determine the influence of service quality, price and brand trust on customer loyalty through Customer satisfaction. This study uses a quantitative method with purposive sampling techniques sampling. The respondents of this study were 215 who had consumed Yellow Fit Kitchen's healthy catering. The data analysis techniques used are simple regression and path analysis tests. The results of this study show that service quality affects Customer satisfaction, price affects Customer satisfaction, brand trust affects Customer satisfaction and Customer satisfaction affects customer loyalty.

Personal Branding Sebagai Peningkatan Jumlah Streams Karya Musik Suara Kayu

Joanito Gea — 2024-12-17

This research aims to analyze the application of personal branding as a digital marketing strategy for the music group Suara Kayu. The research method used is qualitative with a case study approach, involving in-depth interviews, observations, and related literature analysis. The results show that strong personal branding can enhance the attractiveness and recognition of the music group on digital platforms, increase fan interaction, and expand market reach. Suara Kayu has successfully built a consistent and authentic image through creative content and active social media interaction, which positively contributes to their digital marketing strategy. This study provides valuable insights for musicians and music marketing managers in developing effective personal branding communication in the digital era.

Analisis Minat Guru dalam Mengadopsi LMS Sokrates di SMP dan SMA-K Strada Tangerang

Tri Liniarti — 2024-12-17

This study aims to analyze teachers' interest in adopting Socrates LMS using TAM. Data were collected through pretest, interviews, and online surveys on 123 junior high and senior high school teachers at Strada schools and hypothesis testing was processed using SmartPLS 4.0. The results showed that perceived ease had a positive and significant effect on perceived usefulness, while perceived ease and perceived usefulness had a positive effect on teachers' attitudes in using Socrates LMS. Perceived usefulness had a positive and significant effect on teachers' interest, while perceived ease did not have an effect on teachers' interest in using Socrates LMS. Teachers' attitudes toward Socrates LMS had a positive and significant effect on teachers' interest. In addition, perceived ease and perceived usefulness had a positive and significant effect on interest in using mediated by teachers' attitudes toward Socrates LMS. This study provides implications for the Strada Association to be able to set strategies to build user trust so as to foster interest in using Socrates LMS.

Analisis Minat Penggunaan Platform Merdeka Mengajar Dengan Sikap Guru SMP XYZ Bekasi Sebagai Variabel Intervening

Prima Setyaningrum — 2024-12-17

Platform Merdeka Mengajar (PMM) was created to help teachers understand the kurikulum merdeka, implement the kurikulum merdeka and develop teacher competency. The research aims to analyze interest in using PMM. This research uses the Technology Acceptance Model and Theory of Planned Behavior approach. The research population was XYZ Bekasi Middle School teachers who used PMM. Data analysis using SmartPLS 3.2.9. The research results show that the perceived usefulness and perceived convenience of PMM will have a positive and significant effect on attitudes towards using PMM; perceived usefulness of PMM has a direct positive and significant effect on interest in using PMM; Perceived usefulness of PMM will not influence attitudes towards using PMM through the attitude variable; the perceived ease of PMM has a direct effect on interest in using PMM; The perceived ease of PMM will have a positive and significant effect on attitudes towards using PMM through the attitude variable; and namely the attitude of PMM users will have a positive and significant effect on interest in using PMM.