KALBISOCIO Jurnal Bisnis dan Komunikasi

Faktor Penentu Brand Trust Pada Oronamin C Melalui Brand Image

2024-12-03T08:41:56+00:00

A brand is an essential element for a company in building trust and image. Therefore, many methods can be used, one of which is using brand ambassadors and increasing brand awareness. This research aims to identify and analyze the extent to which the influence of brand ambassadors Vincent and Desta, then brand awareness affects brand trust though the brand image of oronamin C. A positivist paradigm with a quantitative approach is used in this study, with an explanatory survey method conducted on Instagram followers of @oronaminc.id. The collected data was then processed using the SmartPLS 3.2.9 analysis tool with the Structural Equation Modelling (SEM)-PLS method. The results of this study show that brand ambassadors do not directly significantly influence brand trust. However, brand ambassadors significantly influence brand trust through the brand image formed on the Oronamin C product with value of 10.9%. Meanwhile, brand awareness has a direct significant impact on brand trust with value of 41,9% and significantly influences brand trust through the brand image with value of 25,1%

Variabel Penentu Loyalitas Melalui Kepuasan Pada Katering Sehat

2024-12-17T09:30:35+00:00

This study aims to determine the influence of service quality, price and brand trust on customer loyalty through Customer satisfaction. This study uses a quantitative method with purposive sampling techniques sampling. The respondents of this study were 215 who had consumed Yellow Fit Kitchen's healthy catering. The data analysis techniques used are simple regression and path analysis tests. The results of this study show that service quality affects Customer satisfaction, price affects Customer satisfaction, brand trust affects Customer satisfaction and Customer satisfaction affects customer loyalty.

Personal Branding Sebagai Peningkatan Jumlah Streams Karya Musik Suara Kayu

2024-12-17T09:35:59+00:00

This research aims to analyze the application of personal branding as a digital marketing strategy for the music group Suara Kayu. The research method used is qualitative with a case study approach, involving in-depth interviews, observations, and related literature analysis. The results show that strong personal branding can enhance the attractiveness and recognition of the music group on digital platforms, increase fan interaction, and expand market reach. Suara Kayu has successfully built a consistent and authentic image through creative content and active social media interaction, which positively contributes to their digital marketing strategy. This study provides valuable insights for musicians and music marketing managers in developing effective personal branding communication in the digital era.

Analisis Minat Guru dalam Mengadopsi LMS Sokrates di SMP dan SMA-K Strada Tangerang

2024-12-17T09:40:14+00:00

This study aims to analyze teachers' interest in adopting Socrates LMS using TAM. Data were collected through pretest, interviews, and online surveys on 123 junior high and senior high school teachers at Strada schools and hypothesis testing was processed using SmartPLS 4.0. The results showed that perceived ease had a positive and significant effect on perceived usefulness, while perceived ease and perceived usefulness had a positive effect on teachers' attitudes in using Socrates LMS. Perceived usefulness had a positive and significant effect on teachers' interest, while perceived ease did not have an effect on teachers' interest in using Socrates LMS. Teachers' attitudes toward Socrates LMS had a positive and significant effect on teachers' interest. In addition, perceived ease and perceived usefulness had a positive and significant effect on interest in using mediated by teachers' attitudes toward Socrates LMS. This study provides implications for the Strada Association to be able to set strategies to build user trust so as to foster interest in using Socrates LMS.

Analisis Minat Penggunaan Platform Merdeka Mengajar Dengan Sikap Guru SMP XYZ Bekasi Sebagai Variabel Intervening

2024-12-17T09:46:46+00:00

Platform Merdeka Mengajar (PMM) was created to help teachers understand the kurikulum merdeka, implement the kurikulum merdeka and develop teacher competency. The research aims to analyze interest in using PMM. This research uses the Technology Acceptance Model and Theory of Planned Behavior approach. The research population was XYZ Bekasi Middle School teachers who used PMM. Data analysis using SmartPLS 3.2.9. The research results show that the perceived usefulness and perceived convenience of PMM will have a positive and significant effect on attitudes towards using PMM; perceived usefulness of PMM has a direct positive and significant effect on interest in using PMM; Perceived usefulness of PMM will not influence attitudes towards using PMM through the attitude variable; the perceived ease of PMM has a direct effect on interest in using PMM; The perceived ease of PMM will have a positive and significant effect on attitudes towards using PMM through the attitude variable; and namely the attitude of PMM users will have a positive and significant effect on interest in using PMM.

Analisis Tingkat Kepuasan Nasabah Dan Bentuk Promosi Terhadap Program Tabungan Pada Bank ABC

2025-01-30T04:23:27+00:00

The Indonesian banking sector has undergone swift expansion propelled by technology innovations. Companies confront competition by enhancing customer pleasure with diverse offerings customized to meet consumer requirements, hence insuring customer retention. This study seeks to examine the influence of customer satisfaction (X) on the Savings Program (Y) at PT Bank ABC. The study population comprises both existing and potential clients of PT Bank ABC. The study utilizes a descriptive quantitative methodology, employing questionnaires as the principal instrument for data collection. The analytical approach employs multiple linear regression, facilitated by SPSS Statistics 25 software. The outcomes of multiple assessments demonstrate that customer satisfaction has a positive and substantial impact on the Savings Program and the techniques employed by the organization.

Strategi Dalam Mengoptimalisasi Konten Di Tiktok Effa Design Dalam Upaya Meningkatkan Engagement Rate

2025-02-04T10:14:53+00:00

In the digital era, TikTok has become a vital tool for business promotion with over 1 billion active users. The "Effa Design" TikTok account, focusing on graphic design, has 31,200 followers and an Engagement Rate (ER) of 5.25%. Despite this, increasing the ER remains a priority. Key strategies include content quality, posting consistency, follower interaction, hashtag usage, and trend following. Challenges include TikTok's algorithm, competition, and rapid trend changes. This qualitative case study aims to identify effective strategies to boost the ER of "Effa Design." Data were collected from the account owner, TikTok experts, and followers through interviews, observation, and documentation, and validated using triangulation. Analysis revealed strategies like niche consistency, content variation, hooks, active interaction, relevant hashtags, and personal branding. Interviews emphasized consistent, relevant content and routine evaluations based on TikTok insights. The CESM Framework was applied, focusing on building trust and commitment, enhancing customer engagement through satisfaction and positive emotions, and considering behavioral intentions, WOM, and performance.

Penciptaan Karya Seni Instalasi Interaktif Make Noise Not the Art di Sicap Liberte Dakar Senegal

2025-02-06T08:04:37+00:00

The creation of this artwork employs a practice-based research approach, exploring plastic waste materials and transforming them into interactive installations. The artistic approach in this creation utilizes media art to embody the conceptual ideas. The production process of the artwork is divided into several stages: field observation of everyday objects in the community of Dakar, design, electronic device study, and assembly of the artwork. Additionally, other artistic approaches include the use of readymade and plastic recycling. The result of this creation process is presented in a park near the residential area in Sicap Liberté.