KALBISIANA Jurnal Sains, Bisnis dan Teknologi

Strategi Komunikasi Pemasaran Terpadu Pelaku UMKM ITC Cempaka Mas di Era Digital

Selvi Selvi, Salman Salman — Wed, 11 Dec 2024 07:10:03 +0000

Technological developments that continue to increase cause people's consumption behavior to switch to online shopping. This research wants to find out how the strategies of MSME actors survive in the online era by conducting interviews with MSME actors at ITC Cempaka Mas regarding the strategies implemented in order to survive in the digital era. This research uses a case study method with a descriptive qualitative approach. The main concepts used in this study are marketing communications and personal selling. The findings in this study are that MSME players at ITC Cempaka Mas can survive in the era of online onslaught by applying the concepts of marketing communications and personal selling. In addition, MSME actors choose to maintain offline stores and for future plans, MSME actors will open online stores because MSME actors realize the potential that online stores can reach a wide target audience and increase sales.

Pengaruh Profitabilitas, Leverage dan Ukuran Perusahaan terhadap Penghindaran Pajak pada Perusahaan Manufaktur yang Terdaftar di BEI pada Tahun 2019-2021

Fadilah Huriyah Faradita, Maulana Malik Muhammad — Wed, 11 Dec 2024 08:04:33 +0000

This research is aimed at examining the effect of Profitability, Leverage, and Size on Tax Avoidance in manufacturing companies listed on the Indonesia Stock Exchange. The population in this research are manufacturing companies listed on the IDX during the 2019 – 2021 period. The sample in this research was 36 manufacturing companies which were determined based on the purposive sampling method. Methods of data analysis using panel data regression using Eviews 12 software. The test results show that partially profitability, leverage and company size have a negative and insignificant effect on avoidance. And simultaneously, profitability, leverage and company size have no influence on tax avoidance.

Pengaruh Perbedaan dari Laba Akuntansi, Laba Fiskal dan Komponen Laba terhadap Persistensi Laba pada Perusahaan yang Terdaftar di BEI

Evania Febianty, Budi Kurniawan — Wed, 11 Dec 2024 08:23:29 +0000

The motivation behind this study is to inspect the contrast between bookkeeping benefit and available benefit and current profit parts. The contrast between bookkeeping benefit and expense benefit is situated by utilizing the distinction between bookkeeping benefit and duty benefit which is positive and the contrast between bookkeeping benefit and assessment benefit which is negative. The parts of current profit examined are incomes and accumulations. Income is estimated from working income, while gatherings are estimated from the distinction between bookkeeping benefit before charge less working income. Benefit ingenuity is situated with bookkeeping benefit before charge. The examining strategy utilized in this exploration is purposive testing technique. The consequences of the investigation show that the distinction between bookkeeping benefit and financial benefit is positive and working income altogether affects profit industriousness. Gatherings affect income tirelessness. In the interim, the contrast between bookkeeping benefit and available benefit is negative and doesn't altogether affect profit constancy.

Pengembangan Aplikasi Klasifikasi Sepuluh Genre Musik

Achmad Naufal Ilyasa — Wed, 11 Dec 2024 00:00:00 +0000

This study aims to classify music by genre, which is used to group music by genre to make it easy to search. The data used audio data and then converted into melspectogram images of 10,000 data divided into ten genres. They are blues, classical, country, disco, hiphop, jazz, metal, pop, reggae dan rock. The data validation using the split test with the training and testing data ratio is 9:1. The method used in this study is a Convolution Neural Network (CNN) using the Tensorflow Keras library. This study conducted experiments with three different architectural models to compare and find the best model. Based on the results, the model that produced the best test accuracy value was the CNN_2 model, with an accuracy value of 81.7% in the test data and the accuracy of the training data of 95.5% by undergoing an epoch of 120 and with a configuration using adam optimizer, loss categorical-cross entropy and learning rate of 0.00005.

Pengembangan Aplikasi Klasifikasi Gambar Foto Kegiatan ‘Remaja Bagi Kristus’ Gereja Isa Almasih Kega

Leonardo Siahaan — Thu, 12 Dec 2024 03:53:41 +0000

This study aims to develop an image classification application based on a website. An application will be made to be able to classify pictures of activities at Youth For Christ, KEGA Isa Almasih Church. In this study using the CNN (Convolutional Neural Network) method to create a model. The machine learning model used in building this application uses the Tensorflow software library. The software development method used is the incremental method. The dataset used in this study was collected as much as 600 image data and will be divided into 3 data variables, namely praying, preaching, and worship. The result of the application that is built is a simple website-based image classification application so that users can easily use the application. By utilizing the HTML programming language in making application interfaces and Python as a programming language in creating machine learning models used in applications, in making this application the researcher also uses Flask as a backend for the application.

Perancangan Sistem E-Commerce untuk Transaksi Hasil Laut Berbasis Website

Stephen Tjandra, Lufty Abdillah — Thu, 12 Dec 2024 03:55:44 +0000

The Muara Baru Modern Fish Market, a fisheries business center, faces challenges due to the absence of an online system. Currently, customers must visit the store for purchases, and sellers cannot update product information or process transactions online. Additionally, sales reports are manually recorded using paper or books, affecting business efficiency. To address these issues, a study proposes the design of an e-commerce system using PHP programming and the prototyping method. Black Box Testing will be employed for evaluation. Data collection involves observations, interviews, and literature studies. The envisioned e-commerce system will enable customers to access real-time product information, place orders, and make online payments, streamlining the buying process. This website-based seafood transaction system is expected to enhance customer convenience and operational efficiency, providing a robust solution for Muara Baru Modern Fish Market to thrive in the digital era.

Pesan Nonverbal pada Ekspresi Cinta dalam Film "Midnight"

Joan Natasya Nababan, Santi Delliana — Thu, 12 Dec 2024 03:56:53 +0000

An expression of love is an image of an emotional state or feeling of affection that indicates the way a person expresses love for an action or behavior. Expressions of love that occur in life can be represented by movie. The purpose of this research is to find out about nonverbal messages in the expression of love in Midnight using the paradigm of Constructivism. The research was conducted using a qualitative approach with the semiotic method of Charles Sanders Peirce who had Sign, Object, and Interpretant. The results of this research is showing expressions of love through facial expressions, gestures, body language, touch, an appearance that shows the expression of an mother-child love, and vice versa, accompanied by intimate closeness to interactions in mother-child relationships which make it a close relationship, looking at each other, protect each other in a dangerous situation by giving a physical touch like hugging.

Kritik Sosial terhadap Keluarga dalam Iklan Olay Versi Sampai Kapan Lebaran Ditanya 'Kapan'?

Devina Ariga Yasmine, Agustrijanto Agustrijanto — Thu, 12 Dec 2024 03:57:46 +0000

Life decision-making in the social life of young people at this time is still often managed by the family. Families feel in control of their lives so that they are free to take them over. It is this phenomenon that is raised in the advertisement for the Olay product version of ‘Sampai Kapan Lebaran Ditanya ‘Kapan’?'. Therefore this ad attracts the attention of researchers to examine from the side of how social criticism of the family is displayed in the ad. This study uses Stuart Hall's representation theory. Then the critical paradigm and qualitative approach are also chosen in this study. The data were analyzed using Roland Barthes' semiotics to see how denotations, connotations, and myths were generated in advertisements. The results of the study show that the family carries out a negative function, namely being the perpetrator of judgment and bringing down younger family members.

Perencanaan Strategis Sistem Informasi di PT VE

Elisabeth Keisara Garning Janari, Lufty Abdillah — Thu, 12 Dec 2024 03:58:28 +0000

PT VE is a general contractor company that supplies any tools in form of equipment rental for mining corporations in Indonesia. Nowadays, PT VE has an integrated IS for just a few and not for all Departement in the company. Based on this phenomenon some Departement may generates redundant data, and generates ineffectively work process because doing the same recurrent job. The purpose of this study is to make IS/TI Strategis Planning in PT VE by identifying business and IS/IT strategies then conforming them. A methodology this study use is Ward & Peppard verses and uses SWOT, PEST, McFarlan Strategic Grid, Porter’s Five Forces Analysis,Value Chain Analysis, CSF for analysis tools. The result of this study is an application portfolio that might become future reference for establish or developing systems to support the business objectives.

Komunikasi Antarpribadi Orang Tua dan Mahasiswa Rantau dalam Mengatasi Konflik Komunikasi Jarak Jauh

Shakira Akbar, Satya Candrasari — Thu, 12 Dec 2024 03:59:15 +0000

Interpersonal communication between parents and overseas students that are rare and less intensive, as well as limited distance and time, will lead to long-distance communication conflicts. The purpose of this study was to determine the interpersonal communication of parents and overseas students in overcoming long-distance communication conflicts. This study uses Deception theory using descriptive qualitative research methods and the post positivism paradigm. The category of informants in this study were key informants of overseas students who left their area of origin. The results of this study indicate that long-distance communication conflicts between parents and overseas students can be overcome by consistent long-distance interpersonal communication. Interpersonal communication in conflict resolution can be said to be effective, the way parents and overseas students deal with long-distance communication conflicts must have an attitude of openness, empathy, support, positive feelings and equality.