Pengaruh Viral Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Makanan Kekinian Sang Pisang

Abstract

This study aims to determine the effect of Viral Marketing and product quality on purchasing decisions for contemporary food Sang Pisang. This research is a quantitative research, researchers obtain quantitative data using Google Forms for that is by distributing questionnaires directly to respondents. The Processing Data Used the SPSS Statistics 25 program with a total sample of 162 respondents who live in JABODETABEK with the provision that the respondents had bought Sang Pisang products because the researchers used non-probability sampling and purpose sampling techniques. The results of this study indicate that Viral Marketing and product quality can influence purchasing decisions.